Nadim Sa­mara pro­moted to CEO of OMD MENA

Campaign Middle East - - NEWS -

Om­ni­com Me­dia Group MENA has an­nounced the pro­mo­tion of Nadim Sa­mara to CEO of OMD MENA, ef­fec­tive im­me­di­ately. A 17-year vet­eran of Om­ni­com Group, Sa­mara was pre­vi­ously the CEO of OMD’s UAE of­fice and re­gional head­quar­ters. There, he played a crit­i­cal role in the suc­cess of the agency, its per­for­mance and its trans­for­ma­tion, said OMD in a re­lease. He will now broaden his re­mit to the whole Mid­dle East.

Dur­ing his six-year ten­ure at the helm in the UAE, Sa­mara has strength­ened the agency’s ser­vice of­fer­ing, cre­ated a new ag­ile struc­ture, se­cured many lo­cal, re­gional and global ac­counts and won nu­mer­ous awards for the agency’s work. The agency said: “He has sharp­ened OMD’s cut­ting edge in the ar­eas of tal­ent, in­no­va­tion, tech­nol­ogy, an­a­lyt­ics and per­for­mance, to take bet­ter de­ci­sions faster and de­liver bet­ter out­comes for the agency’s clients.”

Sa­mara will now lead a net­work of 15 of­fices with more than 600 em­ploy­ees man­ag­ing more than 200 clients. His task is “to drive its trans­for­ma­tion in the evolv­ing me­dia and mar­ket­ing land­scape to bet­ter re­spond to cur­rent and emerg­ing client needs, in­clud­ing through rel­e­vant and ef­fec­tive con­sumer ex­pe­ri­ences and data-driven mar­ket­ing so­lu­tions”.

Sa­mara will be sup­ported by Wis­sam Na­j­jar, who leads OMD’s of­fices out­side North Africa, and Eric Be­quin, who heads its luxury prac­tice and the three of­fices in the Maghreb re­gion. Sa­mara re­ports to Elie Khouri, CEO of Om­ni­com Me­dia Group MENA.

“Nadim has been an ar­chi­tect of growth for both OMD and its clients. Be it or­gan­i­cally or through new busi­ness, or with the in­tro­duc­tion of a new struc­ture and con­sul­tancy ser­vices, he has trans­formed the agency into a busi­ness per­for­mance com­pany,” said Khouri. “His fo­cus on fu­ture- proof­ing through tal­ent, at­tract­ing a new breed of spe­cial­ists and his flu­ency in data, tech and con­sumer eco­nomics mean he is truly part of the next gen­er­a­tion of lead­er­ship.”

“Both the sup­ply and de­mand sides of our busi­ness are ex­pe­ri­enc­ing chal­lenges that are in­creas­ing in fre­quency, ve­loc­ity and in­ten­sity. This puts our clients’ and part­ners’ busi­ness mod­els un­der sig­nif­i­cant strain and calls for more dy­namic and ag­ile re­sponses,” said Sa­mara.

Broad­ened re­mit: Sa­mara’s net­work now covers 15 of­fices

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