Y&R to be­come VMLY&R in merger

Campaign Middle East - - NEWS -

WPP has merged two of its agency brands, VML and Y&R, to cre­ate a new agency, VMLY&R. The hold­ing group says the move will de­liver a con­tem­po­rary, fully in­te­grated dig­i­tal and cre­ative of­fer­ing to clients on a global scale.

In the re­gion, Roy Had­dad, di­rec­tor of WPP MENA, told Cam­paign: “The uni­fi­ca­tion of the brands will be fully op­er­a­tional in early 2019. Whilst the full de­tails are still be­ing worked out, I be­lieve this is a very ex­cit­ing time for VMLY&R in the re­gion, open­ing up fur­ther op­por­tu­ni­ties in scale for its clients, with a com­pelling brand ex­pe­ri­ence of­fer­ing. The unit­ing of the two brands will also stim­u­late ex­cep­tional de­vel­op­ment prospects for its tal­ent across the agency’s dy­namic MENA foot­print.”

VML global CEO Jon Cook has been handed the same role at the new agency. Y&R global chief ex­ec­u­tive and chair­man David Sable has been made non-ex­ec­u­tive chair­man, but he is also tak­ing an as-yetun­con­firmed role else­where in WPP.

“Y&R is one of the in­dus­try’s iconic agen­cies, known for build­ing many of the For­tune 500’s big­gest brands. Its renowned strate­gic ap­proach, mar­ried with in­no­va­tion and cre­ative tal­ent, has led to some of the most fa­mous and cul­tur­ally trans­for­ma­tive cam­paigns around the world,” said WPP.

Its state­ment added: “VML has es­tab­lished it­self as one of the most for­ward-look­ing agen­cies in to­day’s mar­ket­place – blend­ing award-winning cre­ativ­ity with deep ex­per­tise in dig­i­tal mar­ket­ing.”

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