CA­REEM

Campaign Middle East - - NEWS -

Ca­reem’s first-ever global brand cam­paign brings to life the en­ergy and pas­sion Ca­reem has for its cus­tomers and Cap­tains in a heart­warm­ing way. Hav­ing built a brand that is syn­ony­mous with re­li­a­bil­ity, in­no­va­tion and cus­tomer care, the sce­nario of Ca­reem get­ting a bride and a groom to their wed­dings on time against all the odds re­minds us why they are the re­gion’s favourite ride hail­ing app. With the twist that the bride and groom are in fact from dif­fer­ent wed­dings, in dif­fer­ent coun­tries, they demon­strate the wide foot­print of the mar­kets that they serve. BRAND: Ca­reem TI­TLE: What moves you, moves us AGENCY: TBWA/Raad ECD: Manuel Bordé SE­NIOR ART DI­REC­TOR: Fed­erico Mar­i­ani SE­NIOR COPY­WRITER: Al­berto Tri­ana PLAN­NING MAN­AGER: Ali Cheilkhali PRO­DUC­TION HOUSE: Good Peo­ple Cairo

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