Carat wins Dubai Parks and Re­sorts

Campaign Middle East - - NEWS -

Carat Dubai has been awarded me­dia re­spon­si­bil­i­ties for the largest in­te­grated theme park des­ti­na­tion in the re­gion, Dubai Parks and Re­sorts, fol­low­ing a com­pet­i­tive pitch.

Key to the agency’s se­lec­tion was its strength in strate­gic plan­ning across di­verse mar­kets with unique chal­lenges, su­pe­rior client ser­vic­ing and the abil­ity to un­der­stand the brand’s deeper busi­ness strat­egy in or­der to de­liver growth through me­dia, it said in a state­ment. With a man­date to build brand eq­uity of Dubai Parks and Re­sorts as a go-to leisure and en­ter­tain­ment ex­pe­ri­ence, Carat will tar­get res­i­dents of and vis­i­tors to Dubai on a re­gional and global level.

Maya Chams, busi­ness di­rec­tor at Carat, said: “We have built strong cred­i­bil­ity with Dubai Parks and Re­sorts by de­liv­er­ing on pre­vi­ous cam­paigns for Le­goland Dubai. It has al­ways been a plea­sure to work with them.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.