Carat wins Dubai Parks and Resorts
Carat Dubai has been awarded media responsibilities for the largest integrated theme park destination in the region, Dubai Parks and Resorts, following a competitive pitch.
Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges, superior client servicing and the ability to understand the brand’s deeper business strategy in order to deliver growth through media, it said in a statement. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai on a regional and global level.
Maya Chams, business director at Carat, said: “We have built strong credibility with Dubai Parks and Resorts by delivering on previous campaigns for Legoland Dubai. It has always been a pleasure to work with them.”