Nadim Samara promoted to CEO of OMD MENA
Omnicom Media Group MENA has announced the promotion of Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Samara was previously the CEO of OMD’s UAE office and regional headquarters. There, he played a critical role in the success of the agency, its performance and its transformation, said OMD in a release. He will now broaden his remit to the whole Middle East.
During his six-year tenure at the helm in the UAE, Samara has strengthened the agency’s service offering, created a new agile structure, secured many local, regional and global accounts and won numerous awards for the agency’s work. The agency said: “He has sharpened OMD’s cutting edge in the areas of talent, innovation, technology, analytics and performance, to take better decisions faster and deliver better outcomes for the agency’s clients.”
Samara will now lead a network of 15 offices with more than 600 employees managing more than 200 clients. His task is “to drive its transformation in the evolving media and marketing landscape to better respond to current and emerging client needs, including through relevant and effective consumer experiences and data-driven marketing solutions”.
Samara will be supported by Wissam Najjar, who leads OMD’s offices outside North Africa, and Eric Bequin, who heads its luxury practice and the three offices in the Maghreb region. Samara reports to Elie Khouri, CEO of Omnicom Media Group MENA.
“Nadim has been an architect of growth for both OMD and its clients. Be it organically or through new business, or with the introduction of a new structure and consultancy services, he has transformed the agency into a business performance company,” said Khouri. “His focus on future- proofing through talent, attracting a new breed of specialists and his fluency in data, tech and consumer economics mean he is truly part of the next generation of leadership.”
“Both the supply and demand sides of our business are experiencing challenges that are increasing in frequency, velocity and intensity. This puts our clients’ and partners’ business models under significant strain and calls for more dynamic and agile responses,” said Samara.
Broadened remit: Samara’s network now covers 15 offices