A decade down, here’s your starter for 10
is 10! That means we are going to celebrate by eating too much cake, becoming over excited, having a tantrum about not getting a pony and being sent to our room.
We are also celebrating by asking a lot of people who have played a significant role in the industry over the past decade the same 10 questions each. And the answers are fascinating.
I was probably most surprised at the number of industry figures who said they have no regrets from the past 10 years. I have regrets from the past 10 hours, let alone a whole decade. But perhaps they are just sensible enough to bury their remorse deep inside and not flaunt their failings for the rest of us to read and judge.
Most say they have learned from their mistakes, and no one can deny there has been much to learn since those heady days of late 2008, just before the financial crisis hit the region. The decade has probably been the most turbulent period the industry has seen – both at home and abroad.
Others say they regret not buying digital startup stocks or seeing Prince. While we may never hear Purple Rain live, we can at least acknowledge how fast seemingly faddy technology and trends can become mainstream, millionaire- making and culture-forming. Just imagine if you’d invented the selfie stick.
Many people say their biggest moments of pride have come not from their jobs but from their children. And luckily none of them said having kids was a regret. Those children will grow up in a world of media and communications a million miles from that which their parents knew. And if they decide to go into the same line of business, those changes will be even more marked.
When we asked people what their jobs will be like 10 years into the future, the answers ranged from ‘just the same’ to ‘won’t exist’. Both of those are probably correct. The big picture of what we do will remain the same – whether that is providing information and entertainment or persuading people to part with money for goods and services – while the day-to- day will transform unrecognisably. Just as it has since this title first started writing about it.
will continue to chronicle this industry. And the journey we will chart looks set to be just as interesting as it has been so far.
We couldn’t have done it without you, of course. You fill our pages, support us and make this job interesting. It is with your help that is growing with the industry.
None of us can really tell where the next decade will take us, the best media mix for targeting Martian settlers or what the next selfie stick will be. But it will be fun finding out.