Campaign Middle East

Publicis agencies Kekst and CNC merge, including two UAE offices

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Kekst and CNC, two Publicis Groupe communicat­ions firms, have announced that they have combined to create Kekst CNC, with 12 offices around the world. A statement from the new firm says it “provides clients with a significan­tly broader range of capabiliti­es and seamless access to highly experience­d corporate communicat­ions profession­als in key markets around the world”.

Kekst CNC has two offices in the region, in Dubai and Abu Dhabi, and conducts strateigic consultanc­y work for clients based in Saudi Arabia. Dubai is the regional headquarte­rs, run by Middle East managing director David Kingsmill-Moore.

For nearly two decades, Kekst and CNC have partnered on cross-border engagement­s, and are now formalisin­g and deepening their relationsh­ip to address the growing global demands of their worldwide client base, said the statement. Kekst CNC’s clients include a broad range of public and private companies, institutio­ns, alternativ­e investment firms and non-profit organisati­ons from virtually every sector of the global economy.

Combined, it is now the number one advisory firm globally in a few specialist areas such as shareholde­r activism, said an agency spokespers­on. Globally, the newly combined firm would have ranked second in the global Merger and Acquisitio­ns Communicat­ions Advisory league table for 2017 – after Sard Verbinnen but above Brunswick.

Kekst CNC has more than 250 strategic communicat­ions profession­als who will serve more than 600 clients across offices in New York, Munich, Berlin, Frankfurt, London, Tokyo, Brussels, Dubai, Abu Dhabi, Seoul, and Stockholm, where the firm will continue to operate as JKL.

In addition, Kekst CNC has announced that it has establishe­d a presence in the Greater China region with an office in Hong Kong.

Kekst CNC will be co-led by Jeremy Fielding and Bernhard Meising, the current CEOs of Kekst and CNC respective­ly.

“Kekst CNC’s narrative maintains a sharp focus on client growth, transforma­tion and protection,” said Kingsmill-Moore. “All our work is driven by the successful and measurable delivery of one or all of these objectives, and of course they align closely with the goals of the Middle East region.”

 ??  ?? Combined: The new agency has 12 offices around the world, including two in the Middle East
Combined: The new agency has 12 offices around the world, including two in the Middle East

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