Lynx launches Glass award to cel­e­brate gen­der equal­ity work

Campaign Middle East - - NEWS -

Dubai Lynx, the an­nual fes­ti­val and awards for MENA’s creative com­mu­ni­ca­tions in­dus­try, has an­nounced the launch of a new award, Glass: The Lynx for Change.

The Glass Lynx will cel­e­brate cul­ture-shift­ing cre­ativ­ity through ideas that are in­tended to change the world. It will recog­nise work that im­plic­itly or ex­plic­itly ad­dresses is­sues of gen­der in­equal­ity or prej­u­dice, through the con­scious rep­re­sen­ta­tion of gen­der in ad­ver­tis­ing.

Dubai Lynx held a joint event with the Ad­ver­tis­ing Busi­ness Group (ABG) called “Gen­der Stereo­typ­ing: Let’s Broaden the Con­ver­sa­tion”. Speak­ing at the event, Philip Thomas, chair­man of Cannes Li­ons, show­cased work from the re­gion that he said was “ac­tively chang­ing the way peo­ple are por­trayed in ad­ver­tis­ing, very much for the bet­ter”. Draw­ing on in­sights from this year’s Cannes Li­ons Fes­ti­val of Cre­ativ­ity, he added that there is com­pelling ev­i­dence that “gen­der di­ver­sity is be­com­ing busi­ness crit­i­cal, and in a move­ment be­ing led by P&G and Unilever, more brands than ever in the re­gion are lob­by­ing for bet­ter gen­der rep­re­sen­ta­tion in ad­ver­tis­ing”.

Com­ment­ing on the new award, San­jiv Kakkar, chair­man of the Ad­ver­tis­ing Busi­ness Group and Unilever ex­ec­u­tive vice-pres­i­dent for MENA, Turkey, Rus­sia, Ukraine and Be­larus, said: “As a cross-in­dus­try body that pro­motes best prac­tices in ad­ver­tis­ing, we’re de­lighted that there is now an award that pro­motes gen­der equal­ity amongst brands in the Mid­dle East and North Africa. By show­cas­ing pos­i­tive cam­paigns that break stereo­types, we are not only do­ing what is right for busi­ness, but, most im­por­tantly, we are also do­ing what is right for so­ci­ety.”

As part of Dubai Lynx’s com­mit­ment to sup­port­ing and driv­ing change through­out the in­dus­try, it will help fund rel­e­vant ini­tia­tives and re­search by do­nat­ing all pro­ceeds from en­tries into the new Glass Lynx back to ap­pro­pri­ate NGOs.

Thea Skel­ton, fes­ti­val di­rec­tor of Dubai Lynx, said: “The fact that we are able to do­nate funds back to the in­dus­try makes the launch of this award even more valu­able for the re­gion and the in­dus­try.”

Philip Thomas: The Cannes Li­ons chair­man an­nounc­ing the Glass Lynx in Dubai

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.