Dubai Air­ports re­news con­tract with JCDe­caux

Campaign Middle East - - NEWS -

Out­door ad­ver­tis­ing com­pany JCDe­caux has an­nounced that its re­gional sub­sidiary has ex­tended its con­tract with Dubai Air­ports un­til 2028. Build­ing upon a suc­cess­ful col­lab­o­ra­tion that be­gan in 2008, this new phase of the part­ner­ship, signed this month in Dubai, cov­ers all the ex­clu­sive ad­ver­tis­ing con­ces­sions at Dubai In­ter­na­tional air­port (DXB).

JCDe­caux will im­ple­ment an in­depth me­dia trans­for­ma­tion plan, in­clud­ing the in­tro­duc­tion of iconic dig­i­tal me­dia op­por­tu­ni­ties, which it says will el­e­vate the pas­sen­ger ex­pe­ri­ence while of­fer­ing an un­beat­able com­mu­ni­ca­tions plat­form for brands. JCDe­caux will de­liver state-of-the-art LED screens and other ad­ver­tis­ing op­por­tu­ni­ties lo­cated across the air­port’s three ter­mi­nals and four con­courses, in­clud­ing a curved dig­i­tal screen of 70 sq.m and eTrees of­fer­ing in­ter­ac­tive com­mu­ni­ca­tion.

JCDe­caux’s new com­pre­hen­sive ad­ver­tis­ing of­fer will be based upon a data-driven ecosys­tem, en­abling clients to take full ad­van­tage of the un­prece­dented power of DXB’s au­di­ence. This shift to dig­i­tal out-of-home (DOOH) with the abil­ity to iden­tify and tar­get spe­cific au­di­ences will fa­cil­i­tate en­gag­ing, rich-me­dia cam­paigns that reach so­phis­ti­cated and dis­cern­ing trav­ellers. It will also con­nect the air­port ad­ver­tis­ing in­dus­try to pro­gram­matic while in­creas­ing ad­ver­tis­ing rev­enues for Dubai Air­ports. JCDe­caux will also co-cre­ate with Dubai Air­ports an open in­nova- tion pro­gramme to test and de­velop new ideas by cre­at­ing a lab for startup com­pa­nies.

In 2017, Dubai In­ter­na­tional re­tained its po­si­tion as the world’s num­ber one in­ter­na­tional air­port for the fourth con­sec­u­tive year, with an­nual pas­sen­ger traf­fic ex­ceed­ing 88.2 mil­lion (more than 89 mil­lion ex­pected in 2018). The air­port, which by 2023 will be able to han­dle 118 mil­lion cus­tomers a year, will reach a ma­jor mile­stone of wel­com­ing 1 bil­lion pas­sen­gers by the end of 2018.

JCDe­caux also signed a mem­o­ran­dum of un­der­stand­ing with the Abu Dhabi De­part­ment of Ur­ban Plan­ning and Mu­nic­i­pal­i­ties (DPM).

The col­lab­o­ra­tion es­tab­lishes a frame­work for DPM and JCDe­caux to work to­gether to en­hance the ur­ban land­scape in Abu Dhabi by ap­ply­ing in­no­va­tive tech­nol­ogy to de­sign smart and sus­tain­able street fur­ni­ture that meets the needs of an ever-more con­nected and mo­bile pop­u­la­tion, while cre­at­ing a strong vis­ual iden­tity for the city.

DOOH: Air­port signs can tar­get spe­cific au­di­ences

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