Oath’s RYOT Stu­dio comes to MENA

Campaign Middle East - - NEWS -

Oath, a sub­sidiary of Ver­i­zon and the par­ent com­pany of AOL and Yahoo, an­nounced last week that, through its strate­gic part­ner­ship with Con­nec­tAds, it has ex­panded its global creative stu­dio to the MENA mar­ket. With a pres­ence (through lo­cal af­fil­i­ates or part­ners) in 14 coun­tries across five con­ti­nents, RYOT Stu­dio is “a next- gen­er­a­tion creative stu­dio of­fer­ing a pre­mium end-to-end con­tent mar­ket­ing so­lu­tion that brings brands’ sto­ries to life”.

A state­ment from Oath and Con­nect ads said: “Hav­ing suc­cess­fully launched in other mar­kets, RYOT Stu­dio, work­ing with its lo­cal part­ner Con­nect Ads, is ex­cited to ex­pand its re­mit to the MENA mar­ket. Bring­ing its ex­per­tise in creative dig­i­tal cam­paigns to the MENA re­gion will al­low brand and agency con­tent to work harder across Oath’s plat­forms and prop­er­ties. Clients of Con­nect Ads will be able to draw on this global re­source and max­imise ROI from the creative, tar­get­ing and de­liv­ery of cul­tur­ally rel­e­vant con­tent.”

It added: “Fu­eled by next gen­er­a­tion tech­nol­ogy, rich cus­tomer data, scaled dis­tri­bu­tion, pre­mium pub­lish­ing and award-win­ning creative ex­per­tise, through the Con­nect Ads part­ner­ship, RYOT Stu­dio will work with MENA brands and their agency part­ners to match them with rel­e­vant pub­lisher voices and au­di­ences. RYOT Stu­dio is com­mit­ted to craft­ing cus­tom con­tent that has a fresh per­spec­tive on the hu­man ex­pe­ri­ence, us­ing the new­est and most ground­break­ing tech­nolo­gies.”

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