Dentsu Aegis Net­work names Ramzy Abouchcra Carat CEO

Campaign Middle East - - NEWS -

Carat has ap­pointed Ramzy Abouchacra as MENA CEO. He joins from Ini­tia­tive MENA and has al­most 20 years of re­gional ex­pe­ri­ence, hav­ing pre­vi­ously held lead­er­ship roles at Ini­tia­tive and Star­com Me­di­aVest in the Le­vant and Dubai.

Abouchacra brings strong ex­per­tise in dig­i­tal trans­for­ma­tion, in­ter­na­tional and re­gional client re­la­tion­ships and will play an im­por­tant lead­er­ship role in sup­port­ing clients as they put con­sumers at the heart of their busi­nesses, says Carat.

Based in Carat MENA’s head of­fice in Dubai, Abouchacra will as­sume re­spon­si­bil­ity for driv­ing the de­vel­op­ment of Carat’s op­er­a­tions across all mar­kets. He starts his for­mal ex­ec­u­tive Carat re­spon­si­bil­i­ties on Jan­uary 1, 2019.

Tarek Daouk, CEO of Dentsu Aegis Net­work MENA, said: “I am de­lighted that Ramzy is join­ing Dentsu Aegis Net­work to lead Carat. He has proven to be a trans­for­ma­tive leader who has vast re­gional ex­pe­ri­ence in build­ing me­dia and dig­i­tal ser­vices.

“I look for­ward to work­ing with Ramzy to pro­pel Carat MENA into the next stage of its evo­lu­tion as we sup­port our clients in us­ing the power of me­dia to trans­form their busi­nesses’.”

The role is a newly cre­ated one.

Carat CEO: Ramzy Abouchacra

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