MEPRA an­nounces fi­nal­ists in 10th edi­tion of Awards

Campaign Middle East - - NEWS -

The Mid­dle East Pub­lic Re­la­tions As­so­ci­a­tion (MEPRA) an­nounced the fi­nal­ists for the 2018 MEPRA Awards last week, with more than 30 agen­cies and in-house com­mu­ni­ca­tion teams short­listed to win across 26 cat­e­gories. Fi­nal­ists will be awarded Gold, Sil­ver or Bronze dur­ing a black-tie gala event on Novem­ber 28 in Dubai.

This year marks the 10th edi­tion of the cer­e­mony, which cel­e­brates and recog­nises the most cre­ative and im­pact­ful prac­ti­tion­ers in the Mid­dle East. The MEPRA Awards is open to all Mid­dle East-based agen­cies, cor­po­rates, govern­ment or­gan­i­sa­tions and non-prof­its work­ing in the com­mu­ni­ca­tions pro­fes­sion.

Apco World­wide, Asda’a BCW, Cicero & Ber­nay, Four Com­mu­ni­ca­tions Group, Hill+ Knowl­ton Strate­gies, Seven Me­dia and We­ber Shand­wick MENA are in the run­ning to win the cov­eted Large Agency of The Year award, while Acorn Strat­egy, Brazen, Kekst CNC, Mar­ket­tiers, So­ci­ate and Taqarabu Hy­brid Com­mu­ni­ca­tions will com­pete for the Small Agency of the Year ti­tle. The In-House Team of the Year award is also split by size, with Emi­rates Global Alu­minium and Eti­had Avi­a­tion Group vy­ing for Large InHouse Team of the Year and Dubai Prop­er­ties and Mar­riott In­ter­na­tional con­tend­ing for Small In-House Team of the Year.

For the first time the Dave Robin­son Out­stand­ing Young Com­mu­ni­ca­tor of the Year Agency & Cor­po­rate win­ners will re­ceive a MEPRA Academy schol­ar­ship. Both the agency and cor­po­rate win­ners will be re­warded with eight com­pli­men­tary train­ing ses­sions from the 2019 MEPRA Academy cal­en­dar to as­sist with their pro­fes­sional de­vel­op­ment.

This year saw 231 en­tries sub­mit­ted for the Awards, which were as­sessed by a panel of more than 50 re­gional and in­ter­na­tional in­dus­try ex­perts to se­lect the 2018 fi­nal­ists and win­ners. The judg­ing process was also re­viewed by AMEC CEO Barry Legget­ter, who served as an in­de­pen­dent ad­ju­di­ca­tor.

MEPRA Awards judge and man­ag­ing direc­tor of Hanover Mid­dle East Jonty Sum­mers said: “The qual­ity of en­tries sub­mit­ted for this year’s Awards is very strong. There are some real stand-out en­tries, high­light­ing how pub­lic re­la­tions teams in this re­gion are de­liv­er­ing im­pact­ful busi­ness re­sults for or­gan­i­sa­tions through cre­ativ­ity, sto­ry­telling and thought­ful planned cam­paigns.”

Agency of the Year: The 2017 win­ner was We­ber Shand­wick

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