B AWABAT A L S H A R Q MAL L

Campaign Middle East - - NEWS -

Bawa­bat Al Sharq Mall went pink dur­ing Oc­to­ber, rais­ing aware­ness dur­ing Breast Can­cer Aware­ness Month as it joined the women of the UAE and across the world in their fight against breast can­cer. AMC – Ad­ver­tis­ing & Mar­ket­ing Con­sul­tants, the mall’s ad­ver­tis­ing agency – launched a #fight­likea­woman cam­paign aimed to in­still faith, build hope and give strength to all women to face the dis­ease, by high­light­ing the im­por­tance of early de­tec­tion. Dur­ing the month-long pro­gramme, two days were ded­i­cated to free mam­mo­grams for women older than 40, free screen­ing, free in­for­ma­tive sem­i­nars and face-to-face ses­sions with sur­vivors. The cam­paign also in­cluded sur­vivor videos that high­lighted in­di­vid­ual women and their suc­cess­ful fight against can­cer. The cam­paign was held by the mall in col­lab­o­ra­tion with SEHA (Abu Dhabi Health Ser­vices Co.) and RAHMA (Can­cer Pa­tient Care So­ci­ety).

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