Campaign Middle East - - NEWS -

Not many women know that lumps are not the only indications of can­cer, so Enchanteur handed out pocket mir­rors with a spe­cial mes­sage: “I can do more than check your makeup”. Th­ese spe­cial mir­rors were dis­trib­uted to women across UAE. The cam­paign evoked a tremen­dous re­sponse from the tar­get group and re­minded them that self-ex­am­i­na­tion is crit­i­cal in breast can­cer aware­ness. BRAND Al­marai TI­TLE: Pink of health AGENCY: Axis In­te­grated EX­EC­U­TIVE DIREC­TOR: Mukhtar Mody AC­COUNT DIREC­TOR: Vidya Pan­icker CRE­ATIVE: Man­ju­nath Sube­dar/Mubeen Nawaz


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