“Adult consumers keen to relive their early years are driving a new nostalgic buying trend, which is making inroads into the global confectionery industry, read the press release. “Known as ‘kidulting’, the emerging confectionery trend will be on display at Yummex Middle East, the region’s dedicated event for sweets and snacks professionals.”
Just because you’ve made a portmanteau word doesn’t make it right, Yummex. Just a bit twee. The Spin looks forwards to diabeating our way through all those sweets, though, until we’ve sickisfied our cravings.