The Spin

Campaign Middle East - - PRIVATE VIEW -

“Adult con­sumers keen to re­live their early years are driv­ing a new nos­tal­gic buy­ing trend, which is mak­ing in­roads into the global con­fec­tionery in­dus­try, read the press re­lease. “Known as ‘kidult­ing’, the emerg­ing con­fec­tionery trend will be on dis­play at Yum­mex Mid­dle East, the re­gion’s ded­i­cated event for sweets and snacks pro­fes­sion­als.”

Just be­cause you’ve made a port­man­teau word doesn’t make it right, Yum­mex. Just a bit twee. The Spin looks for­wards to di­a­beat­ing our way through all those sweets, though, un­til we’ve sick­isfied our crav­ings.

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