VMLY&R CCO

Kalpesh Patankar made top cre­ative at MENA agency.

Campaign Middle East - - FRONT PAGE -

WPP’s newly formed VMLY&R, which has been forged from a merger of VML and Y&R, has an­nounced its global lead­er­ship. This in­cludes KALPESH

PATANKAR, who has been el­e­vated to re­gional chief cre­ative of­fi­cer for the Mid­dle East and North Africa.

Based in Dubai, Patankar was pre­vi­ously Y&R’s re­gional ex­ec­u­tive cre­ative di­rec­tor for MENA. He has led award-win­ning projects in­clud­ing “One Book for Peace”, a cam­paign tack­ling prej­u­dice and aim­ing to spark pos­i­tive con­ver­sa­tion be­tween Chris­tians and Mus­lims, and “Dubai Font”, the first Mi­crosoft font cre­ated for a city.

In 2018 he was named among the Top 10 Global Agency Lead­ers by Ad­week. Patankar has been one of the most ef­fec­tive and awarded cre­atives in the re­gion. He has cre­ated cel­e­brated work for Coca-Cola, Har­vey Ni­chols, Land Rover, Col­gate and many oth­ers. Be­fore join­ing the agency, he led cre­ative in Asia with Saatchi & Saatchi Mum­bai and Ogilvy Sin­ga­pore. At Ogilvy Sin­ga­pore he worked on DBS, the largest bank in the re­gion, and at Saatchi & Saatchi his work for Ariel made him the No.1 ranked cre­ative in In­dia and helped the agency be­come the most awarded in 2000. At Cannes Lions, he helped Y&R EMEA be­come Re­gional Net­work of the Year in 2017. Bruce Clay MENA, the re­gional branch of the global in­de­pen­dent dig­i­tal agency net­work, spe­cial­is­ing in SEO, PPC and so­cial me­dia, has an­nounced the ap­point­ment of EM­ME­LINE

BROWN as the agency’s client and strat­egy di­rec­tor. In the newly cre­ated role, Brown will be re­spon­si­ble for lead­ing client growth and strat­egy, en­sur­ing part­ners re­main at the fore­front of dig­i­tal innovation. She plays a vi­tal role in Bruce Clay MENA’s growth am­bi­tions, which in­clude the open­ing of an of­fice in Saudi Ara­bia in Q4 2018 and fur­ther ex­pan­sion into Asia in 2019. Brown has worked with large agen­cies and cor­po­rates in­clud­ing Jumeirah, Omobono and Com­mon­wealth Mc­Cann.

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