Leo Burnett wins Abu Dhabi Airports
Leo Burnett has landed the integrated account for Abu Dhabi Airports to further establish and strengthen the Abu Dhabi Duty Free brand. The new appointment will see the agency handle strategic planning and creative services, including the implementation of brand and digital marketing campaigns, and innovative promotional platforms.
Leo Burnett will manage Abu Dhabi Duty Free branding, communication, advertising, digital and social media followed by the launch of the Midfield Terminal Building, set to become one of the largest passenger terminals in the world.
Kamal Dimachkie, executive regional managing director at Leo Burnett MEA, said: “Continuous innovation is crucial to make brands matter with audiences. We are delighted to embark on this journey with Abu Dhabi Airports to bring to life its innovative vision as the world’s premier air hub.”