Leo Bur­nett wins Abu Dhabi Air­ports

Campaign Middle East - - NEWS -

Leo Bur­nett has landed the in­te­grated ac­count for Abu Dhabi Air­ports to fur­ther es­tab­lish and strengthen the Abu Dhabi Duty Free brand. The new ap­point­ment will see the agency han­dle strate­gic plan­ning and cre­ative ser­vices, in­clud­ing the im­ple­men­ta­tion of brand and dig­i­tal mar­ket­ing cam­paigns, and in­no­va­tive pro­mo­tional plat­forms.

Leo Bur­nett will man­age Abu Dhabi Duty Free brand­ing, com­mu­ni­ca­tion, ad­ver­tis­ing, dig­i­tal and so­cial me­dia fol­lowed by the launch of the Mid­field Ter­mi­nal Build­ing, set to be­come one of the largest pas­sen­ger ter­mi­nals in the world.

Ka­mal Di­machkie, ex­ec­u­tive re­gional man­ag­ing di­rec­tor at Leo Bur­nett MEA, said: “Con­tin­u­ous innovation is cru­cial to make brands mat­ter with au­di­ences. We are de­lighted to em­bark on this jour­ney with Abu Dhabi Air­ports to bring to life its in­no­va­tive vi­sion as the world’s pre­mier air hub.”

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