Sole DXB part­ners with Mo­ti­vate to launch new mag­a­zine

Campaign Middle East - - NEWS -

Cul­tural fes­ti­val Sole DXB ven­tures fur­ther into the world of pub­lish­ing this year, with the pub­li­ca­tion of mag­a­zine. A key-con­tent el­e­ment of the an­nual Dubai fes­ti­val, the mag­a­zine has evolved into a stand-alone project with a longer for­mat that will ex­plore and pro­mote global street cul­ture through fash­ion, mu­sic, art and ur­ban sport fea­tures cu­rated by in­ter­na­tion­ally recog­nised con­trib­u­tors. Sole DXB is part­ner­ing with Cam­paign’s pub­lisher, Mo­ti­vate Me­dia Group, to pub­lish and drive the mag­a­zine to reach “a young and in­flu­en­tial au­di­ence that craves an in­de­pen­dent, smart and free-spir­ited ed­i­to­rial ven­ture with the val­ues of a cher­ished hand-crafted art ob­ject”.

For its first is­sue the mag­a­zine fo­cuses on in­de­pen­dent tal­ent from South Africa, In­dia, Tur­key, the UAE and fur­ther afield. The in­au­gu­ral is­sue has two dif­fer­ent cov­ers of South African rap­per Sho Mad­jozi – one pho­tographed by Maxwell Aure­lien James and an­other by Andile Buka of The Sartists.

The cover story, shot in Jo­han­nes­burg with the sup­port of Mac Cos­met­ics Mid­dle East, en­cap­su­lates Sole’s jour­ney within South Africa, says the fes­ti­val. It is pro­duced by emerg­ing South African de­sign­ers, cre­atives and cu­ra­tors. They “ex­em­plify Sole’s cul­tural ex­plo­ration of peo­ple and sto­ries found in coun­tries pe­riph­eral to the Mid­dle East that are not often given a plat­form to speak. Mac Cos­met­ics Mid­dle East por­trays th­ese same ideals of in­clu­siv­ity for all ages, all races and all gen­ders,” it adds.

The mag­a­zine has a 10,000-copy print run distributed across the re­gion and in­ter­na­tion­ally. Its first is­sue also fea­tures photo es­says, in­ter­views with head­line artists and ‘sneak­er­heads’ and opin­ion pieces.

“We’re very happy to have wit­nessed the evo­lu­tion of Sole over the past decade. As the fes­ti­val grew, it was im­por­tant for us to see its con- tent ex­pand, too, in the form of a stand-alone mag­a­zine. With two is­sues per year, the pub­li­ca­tion will help us build more bridges be­tween the com­mu­ni­ties and the sub-cul­tures we’ve been striv­ing to shed light on,” said Hus­sain Moloob­hoy, co-founder of Sole DXB.

Sole Two-faced: The mag­a­zine will have twin cov­ers shot by dif­fer­ent pho­tog­ra­phers

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