ABU DHABI PEN­SION

Campaign Middle East - - NEWS -

C2 Na­tive dig­i­tal agency has in­tro­duced an aug­mented re­al­ity (AR) char­ac­ter, Rashed, de­vel­oped for the Abu Dhabi Re­tire­ment Pen­sion and Ben­e­fits Fund. Rashed will serve as a ded­i­cated ‘hap­pi­ness agent’, bring­ing joy to the em­ploy­ees of the fund and pro­vid­ing them with use­ful in­for­ma­tion about obli­ga­tions and events. Rashed will also be able to speak to the pub­lic, in­ter­act and pro­vide in­for­ma­tion re­gard­ing the fund’s poli­cies, serv­ing to clar­ify, ed­u­cate, and give sneak peeks be­hind the scenes. Rashed has his own so­cial ac­counts on In­sta­gram, LinkedIn and Twit­ter as“Rashed­fund”. C2 Na­tive has been work­ing round the clock to train and per­son­ify Rashed and cre­ate a holis­tic im­age to cap­ture the essence of both him and the fund.

RASHED

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