ABU DHABI PENSION
C2 Native digital agency has introduced an augmented reality (AR) character, Rashed, developed for the Abu Dhabi Retirement Pension and Benefits Fund. Rashed will serve as a dedicated ‘happiness agent’, bringing joy to the employees of the fund and providing them with useful information about obligations and events. Rashed will also be able to speak to the public, interact and provide information regarding the fund’s policies, serving to clarify, educate, and give sneak peeks behind the scenes. Rashed has his own social accounts on Instagram, LinkedIn and Twitter as“Rashedfund”. C2 Native has been working round the clock to train and personify Rashed and create a holistic image to capture the essence of both him and the fund.