Campaign Middle East - - NEWS -

To spread aware­ness on the Dubai Fit­ness Chal­lenge 2018 and en­cour­age health and well-be­ing across the emi­rate, Du cre­ated a motto: #WalkTheTalk, mo­ti­vat­ing its em­ploy­ees and in­spir­ing the wider com­mu­nity to com­mit to the chal­lenge and lead more ac­tive and healthy lives. To bring the idea to life, the brand re­leased an on­line video, por­tray­ing a rap­per who never quits run­ning to the beats and rhythm of his song, over­com­ing all sorts of dis­trac­tions. BRAND Du TI­TLE: #WalkTheTalk AGENCY: TBWA/Raad PRO­DUC­TION HOUSE: Good Peo­ple DI­REC­TOR: Samir Syr­i­ani DOP: Yves Sehnaoui MU­SIC & SOUND DE­SIGN: An­thony Sahy­oun

# WA L K T H E T A L K

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.