The Spin

Campaign Middle East - - NEWS -

Who doesn’t “love” abus­ing “quo­ta­tion marks” for “em­pha­sis” and mak­ing ed­i­tors wince? The Spin was once told that ev­ery time we use quo­ta­tion marks we should imag­ine we are say­ing “so-called” be­fore the phrase in ques­tion. But in­ter­na­tional men’s ti­tle GQ seems to have missed this point when it named ten­nis star Ser­ena Wil­liams its “Woman” of the Year. Com­plete with those quote marks.

Is Wil­liams a so-called “woman”? The Spin thinks not. And judg­ing by the in­ter­na­tional back­lash stirred up by that punc­tu­a­tion, GQ’s “ed­i­tors” should be ask­ing them­selves some tough ques­tions right now.

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