Partnership launches first campaign for Centrepoint.
The UAE is home to more than 200 nationalities. To mark the 47th UAE National Day, Centrepoint decided to salute the spirit of the nation by bringing together artists from different ethnic backgrounds. They brought with them musical styles from around the world to pay tribute to the national anthem in a rather unique way. The brand released the anthem as an online video to inspire its fans to join the celebration of harmony and unity. The campaign is the first piece of work done for Centrepoint by its new agency The Classic Partnership Advertising.