IN HAR­MONY

Part­ner­ship launches first cam­paign for Cen­tre­point.

Campaign Middle East - - FRONT PAGE -

The UAE is home to more than 200 na­tion­al­i­ties. To mark the 47th UAE Na­tional Day, Cen­tre­point de­cided to salute the spirit of the na­tion by bring­ing to­gether artists from dif­fer­ent eth­nic back­grounds. They brought with them mu­si­cal styles from around the world to pay tribute to the na­tional an­them in a rather unique way. The brand re­leased the an­them as an on­line video to in­spire its fans to join the cel­e­bra­tion of har­mony and unity. The cam­paign is the first piece of work done for Cen­tre­point by its new agency The Clas­sic Part­ner­ship Ad­ver­tis­ing.

UNITED BY HAR­MONY

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