JWT merges with Wun­der­man

Campaign Middle East - - FRONT PAGE -

Wun­der­man Thomp­son spells end of an era for 154-year-old brand, but will be “for­mi­da­ble com­bi­na­tion,” says WPP CEO.

WPP is to merge Wun­der­man and J Wal­ter Thomp­son to form Wun­der­man Thomp­son.

The merger means the end to one of the most au­gust names in global ad­ver­tis­ing, J Wal­ter Thomp­son, which was founded in 1864.

Mel Ed­wards, global CEO of Wun­der­man, will head the en­larged agency as CEO at Wun­der­man Thomp­son, which will have close to 20,000 staff in 90 mar­kets. Ta­mara In­gram, global CEO of JWT, will be­come chair­woman.

A re­gional spokes­woman for WPP told Cam­paign that there was no fur­ther com­ment on re­gional job cuts or se­nior lead­er­ship changes (in MENA, JWT is headed by Sasan Saeidi and Wun­der­man by Nas­sib Boueiri) but that the time­line would be the same as glob­ally, with the new agency fully op­er­a­tional by next year.

Mark Read, CEO of WPP, said: “Wun­der­man Thomp­son is a for­mi­da­ble com­bi­na­tion, bring­ing to­gether the ca­pa­bil­i­ties our clients are de­mand­ing – award-win­ning cre­ativ­ity along­side deep ex­per­tise in tech­nol­ogy, data and com­merce – in a sin­gle or­gan­i­sa­tion.

“Clients want greater sim­plic­ity from their part­ners and this devel­op­ment, like oth­ers at WPP, is de­signed to re­shape our com­pany around their needs. “It’s great news for our clients that we can com­bine the best of JWT and Wun­der­man in a sin­gle agency, and it’s great news for WPP as it al­lows us to com­pete more ef­fec­tively in the sec­tors with the most sig­nif­i­cant op­por­tu­ni­ties for fu­ture growth.”

Mel Ed­wards said: “To achieve trans­for­ma­tive out­comes, clients to­day need in­spi­ra­tion that is rooted in data-driven in­sight. I’m re­ally ex­cited to be able to de­liver that within one agency. Wun­der­man Thomp­son of­fers pre­cisely what clients want: bril­liant cre­ativ­ity, ex­per­tise in data and so­phis­ti­cated tech­nol­ogy skills.”

In­gram added: “Both JWT and Wun­der­man have been built by the com­mit­ment of many tal­ented peo­ple, whose com­bined ca­pa­bil­i­ties will fur- ther dis­tin­guish us in the mar­ket. Com­ing to­gether was a de­ci­sion driven by the op­por­tu­nity to bet­ter serve our clients, ex­pand our of­fer­ing and cre­ate an agency ef­fec­tively po­si­tioned for the fu­ture. As Wun­der­man Thomp­son we will de­liver world­class ser­vices in ev­ery ge­og­ra­phy, and work that is more mean­ing­ful and more im­pact­ful than ever.”

For­mi­da­ble com­bi­na­tion: Ed­wards (left) and In­gram

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.