Agthia hands water work to Leo Burnett
Following a competitive pitch process, Leo Burnett MEA has won the account for Al-Ain Water, a product of Abu Dhabi-based food and beverage company Agthia Group. The agreement is in line with Agthia’s strategic plan to expand and diversify its water business segment in the region and maintain Al Ain brand’s position in the UAE.
As Al Ain Water’s creative agency, Leo Burnett will lead marketing across all channels. The approach is an integrated one, with a heavy focus on advertising and social media.
Fasahat Beg, executive vice-president of water, beverages and dairy at Agthia, said: “Agthia has achieved tremendous success with Al Ain Water in the UAE. … With our new ventures in Saudi Arabia and Kuwait, we are now ready to repeat this success story across the region.”
Leo Burnett will also support the Al Bayan and Alpin brands through digital, outdoor, print and social.