Fork Me­dia launches Mash­able Mid­dle East with Ziff Davis

Campaign Middle East - - NEWS -

Fork Me­dia, a me­dia and ad tech com­pany, has part­nered with USbased dig­i­tal me­dia con­glom­er­ate Ziff Davis to launch and op­er­ate Mash­able Mid­dle East (me.mash­ across 12 coun­tries in the Mid­dle East and North Africa.

Mash­able, which has been owned by Ziff Davis since 2017, is a global multi-plat­form me­dia and en­ter­tain­ment brand reach­ing 70 mil­lion unique con­tent vis­i­tors a month world­wide, in­clud­ing a so­cial me­dia fol­low­ing of 28 mil­lion. Founded in 2005 as a tech­nol­ogy blog, it has be­come the go-to source for tech­nol­ogy, dig­i­tal cul­ture and en­ter­tain­ment, said Fork in a re­lease.

Mash­able Mid­dle East will “cu­rate and lo­calise the best of Mash­able’s unique and off­beat global con­tent, while ad­di­tion­ally of­fer­ing en­gag­ing orig­i­nal con­tent pro­duced for the re­gion across cul­ture, en­ter­tain­ment, tech and auto”.

Start­ing with an English-lan­guage web­site at launch, Mash­able Mid­dle East will ex­pand to of­fer its au­di­ence, part­ner brands and ad­ver­tis­ers an Ara­bic-lan­guage web­site in the first quar­ter of 2019.

A state­ment from Fork said: “Un­der­pin­ning the Mash­able Mid­dle East jour­ney will be a team of skilled jour­nal­ists and sea­soned sales and mar­ket­ing pro­fes­sion­als at Fork Me­dia, which en­tered the GCC mar­ket three years ago with mar­ketlead­ing prod­ucts and so­lu­tions across AI-driven con­tex­tual ad­ver­tis­ing, data-driven na­tive ad­ver­tis­ing and per­for­mance mar­ket­ing.”

Fork Me­dia’s first con­tent play in the Mid­dle East, Curly Tales Dubai, was launched ear­lier this year, build- ing on its suc­cess in In­dia.

Sa­mar Verma, CEO of Fork Me­dia, said: “We en­tered the Mid­dle East mar­ket three years ago as our first in­ter­na­tional foray, and it has grown since then to get huge adop­tion for our ad-tech plat­forms and also launch me­dia prop­er­ties like Curly Tales and Mash­able, after suc­cess­ful launches of the same in In­dia. Our strong part­ner­ship with Ziff Davis con­tin­ues to grow beyond In­dia with the in­te­grated ap­proach of con­tent, sales and mar­ket­ing pro­vid­ing the right lo­cal­i­sa­tion strat­egy for these glob­ally pop­u­lar brands.”

Cu­rate and lo­calise: Mash­able will launch in English first, then Ara­bic in 2019

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