KFC
For UAE National Day, with the help of augmented reality technology, KFC has converted every meal bucket into an easily interactive, immersive experience, with the vibrant bucket design serving as a canvas for a virtual video animation. The AR technology makes it possible for the virtual story to be viewed interactively in realtime, remaining anchored within a mobile phone’s camera view. BRAND: KFC TITLE: Buckets of joy AGENCY: Edelman