KFC

Campaign Middle East - - NEWS -

For UAE Na­tional Day, with the help of aug­mented re­al­ity tech­nol­ogy, KFC has con­verted ev­ery meal bucket into an eas­ily in­ter­ac­tive, im­mer­sive ex­pe­ri­ence, with the vi­brant bucket de­sign serv­ing as a can­vas for a vir­tual video an­i­ma­tion. The AR tech­nol­ogy makes it pos­si­ble for the vir­tual story to be viewed in­ter­ac­tively in re­al­time, re­main­ing an­chored within a mo­bile phone’s cam­era view. BRAND: KFC TI­TLE: Buck­ets of joy AGENCY: Edel­man

B U C K E T S OF J OY

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