Hyper­me­dia owner forms W Ven­tures hold­ing group

Campaign Middle East - - NEWS -

Out- of- home me­dia com­pany Hyper­me­dia is now ma­jor­ity owned by a newly founded hold­ing group, W Ven­tures, which has in­ter­ests across the re­gional mar­ket­ing and com­mu­ni­ca­tions in­dus­try.

W Ven­tures was founded by Hyper­me­dia owner Habib We­hbi, who said in a state­ment: “The main im­pe­tus for creat­ing a hold­ing com­pany was to group to­gether in­no­va­tive and cut­ting-edge com­pa­nies that could of­fer our clients a holis­tic, 360-de­gree ap­proach for all their mar­ket­ing and com­mu­ni­ca­tion needs. Un­der the W Ven­tures um­brella, a client can now re­ceive var­i­ous ser­vices, in­clud­ing OOH me­dia, com­mu­ni­ca­tion strate­gies, ex­pe­ri­en­tial mar­ket­ing, ac­ti­va­tions, and more, all with the best tech­nol­ogy and in­no­va­tions the in­dus­try has to of­fer.”

All the com­pa­nies within the group are man­aged by in­di­vid­ual teams, but are able to sup­port one an­other to pro­vide what the group calls “a on­estop shop for so­lu­tions for clients”.

Founded in 1999, Hyper­me­dia op­er­ates a va­ri­ety of out­door, in­store and in-mall ad­ver­tis­ing in the UAE, Saudi Ara­bia and the Le­vant.

A sis­ter com­pany un­der W Ven­tures is Dig­i­tall, a con­sul­tancy ser­vice spe­cial­is­ing in dig­i­tal con­tent and in­te­grated so­lu­tions.

On De­cem­ber 5, W Ven­tures will of­fi­cially be launch­ing RedPeg Mid­dle East in the re­gion. The USbased ex­pe­ri­en­tial mar­ket­ing com­pany “is known for creat­ing inti- mate bonds be­tween brands and their peo­ple, while help­ing to ce­ment brand pres­ence through man­i­fest­ing last­ing mem­o­ries with their pub­lic,” said W Ven­tures. “It cre­ates ex­pe­ri­ences with mea­sur­able ROI and KPIs and has dealt with clients such as Ama­zon and Ac­cen­ture. RedPeg Mid­dle East of­fers a fresh ap­proach that will guide many brands on get­ting the nec­es­sary con­nec­tion needed for longevity in the mar­ket.”

W Ven­tures has in­vested in Rely In­dus­tries, which boasts the largest fac­tory in Jebel Ali and has state-ofthe-art man­u­fac­tur­ing ca­pa­bil­i­ties, in­clud­ing 3D print­ing and large-for­mat pro­duc­tion. It pro­duces dis­play and mer­chan­dis­ing units, ex­hi­bi­tion stands, light boxes, sig­nages, shop-in­shop units, kiosks and more

W Ven­tures has also ac­quired Printlink, which per­frms large-scale dig­i­tal print­ing on all kinds of ma­te­ri­als, par­tic­u­larly in­stal­la­tion and main­te­nance ser­vices.

The hold­ing group has other in­vest­ments as well.

Habib We­hbe: Founder of W Ven­tures

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