Snap expands its regional content

Snap has announced it is significantly expanding content from Middle Eastern brands on Snapchat, offering users more choice, more perspectives and more of what they like. Building on the popularity of its Discover page, more than 30 popular series from more than 20 popular Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq and Abu Dhabi Media. They will be bringing Shows, as well as new Publisher Stories to the platform.

These partnerships expand the local content already available on Snapchat’s Discover page, where Snapchatters in the region can see content from Al Arabiya, Sayidaty, U-Turn, and many more. Shows are easier to find, with dedicated profile pages for each Show where Snapchatters can access all available episodes and seasons to watch.

TV networks and entertainment studios are reimagining popular series for Snapchat, with Shows across entertainment, sport and food, from Scoop with Raya from MBC to Tareq Show from Rotana Media Group and Fatafeat from Discovery, as well as a Publisher Story from Vice Arabia. Content has been cut in the vertical, full-screen format that was pioneered by Snapchat and which has since become the de facto standard for mobile. Each Show averages five minutes in length, has a clear narrative and is hyper-visual with motion graphics, split screens and quick cuts, inspired by the expressive way Snapchatters talk to their closest friends.