Snap ex­pands its re­gional con­tent

Campaign Middle East - - NEWS -

Snap has an­nounced it is sig­nif­i­cantly ex­pand­ing con­tent from Mid­dle Eastern brands on Snapchat, of­fer­ing users more choice, more per­spec­tives and more of what they like. Build­ing on the pop­u­lar­ity of its Dis­cover page, more than 30 pop­u­lar se­ries from more than 20 pop­u­lar Mid­dle East me­dia brands will be launch­ing on Snapchat. New part­ners in­clude Dubai Me­dia Inc., Gulf News, Sabq and Abu Dhabi Me­dia. They will be bring­ing Shows, as well as new Pub­lisher Sto­ries to the plat­form.

These part­ner­ships ex­pand the lo­cal con­tent al­ready avail­able on Snapchat’s Dis­cover page, where Snapchat­ters in the re­gion can see con­tent from Al Ara­biya, Sayi­daty, U-Turn, and many more. Shows are eas­ier to find, with ded­i­cated pro­file pages for each Show where Snapchat­ters can ac­cess all avail­able episodes and sea­sons to watch.

TV net­works and en­ter­tain­ment stu­dios are reimag­in­ing pop­u­lar se­ries for Snapchat, with Shows across en­ter­tain­ment, sport and food, from Scoop with Raya from MBC to Tareq Show from Rotana Me­dia Group and Fatafeat from Dis­cov­ery, as well as a Pub­lisher Story from Vice Ara­bia. Con­tent has been cut in the ver­ti­cal, full-screen for­mat that was pi­o­neered by Snapchat and which has since be­come the de facto stan­dard for mo­bile. Each Show av­er­ages five min­utes in length, has a clear nar­ra­tive and is hy­per-vis­ual with mo­tion graph­ics, split screens and quick cuts, in­spired by the ex­pres­sive way Snapchat­ters talk to their clos­est friends.

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