IN­TRO­DUC­TION

Campaign Middle East - - CONTENTS -

So 2018 is over, and here we are an­other year older, an­other year wiser.

In Cam­paign Mid­dle East’s case, we are 10 years old, an an­niver­sary we cel­e­brated in print in Oc­to­ber, and with a party in De­cem­ber. Cam­paign as a global brand is a full 50 years old this year, and I’m proud to say that at all lev­els we are still go­ing strong.

That party came the evening af­ter we hosted our sec­ond Mar­comms360 event, which was a re­sound­ing suc­cess. The cal­i­bre of speak­ers was matched only by the qual­ity of at­ten­dees, and there was a tan­gi­ble feel­ing of progress as the in­dus­try gath­ered to de­bate change (“The State of Change” was our theme this year) and find ways to tackle the chal­lenges we face.

Mar­comms360 may have been our big­gest event of the year, but it was not our only one. 2018 saw the launch of a pro­gramme of break­fast brief­ings that we plan to carry into next year and beyond. The for­mat is sim­ple but ef­fec­tive: one topic, with a key­note and a cou­ple of panel dis­cus­sions. In­ter­est­ing speak­ers, an en­gaged au­di­ence, free cof­fee and back to the of­fice be­fore lunch.

This year’s top­ics in­cluded ad tech, video, mil­len­ni­als and out­door. The break­fast brief­ings are sup­ported by spon­sor­ship, so if you would like to get in­volved by sup­port­ing us and help­ing lead the con­ver­sa­tion, get in touch.

On page 5 you can read our in- a- nut­shell re­view of the year. It’s to­tally sub­jec­tive, of course, but for me the things that stood out were the con­sol­i­da­tion of agen­cies within hold­ing groups ( es­pe­cially WPP) and a ma­tur­ing of the dig­i­tal mar­ket in the re­gion, in terms of ad tech and in­flu­encer reg­u­la­tion.

Read on and you will find our Top 10s of the year. For lists such as Top 10 News Sto­ries and Top 10 Me­dia Mile­stones, we have tried to pick the events and changes that have caused the big­gest stirs in the in­dus­try, the an­nounce­ments that you will re­mem­ber for years to come.

To rank the top 10 cam­paigns across cat­e­gories, we have used a com­bi­na­tion of how our Pri­vate View re­view­ers re­acted to the year’s work, how Team Cam­paign felt about it, and what the in­dus­try has been say­ing. If your cam­paign or job change or news story isn’t there, rest as­sured it was at num­ber 11; it only missed out by a hair’s breadth, hon­est!

I pre­dict that next year we will see more agen­cies merg­ing, and hold­ing groups start­ing to act more like gi­ant agen­cies them­selves. We will see more suc­cess­ful dig­i­tal busi­nesses in the re­gion com­bine to be­come more pow­er­ful to­gether. And we will see more great work from ev­ery type of agency, and from clients them­selves.

And Cam­paign will record, cri­tique and an­a­lyse it all. In print, on­line and through our events.

You are, as al­ways, in­vited along for the ride. We are all in this to­gether. Austyn Al­li­son Ed­i­tor, Cam­paign Mid­dle East

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