Pri­vate View

Campaign Middle East - - PRIVATE VIEW -

Call me old-fash­ioned but I’m go­ing to look at this week’s se­lec­tion of work with only one main cri­te­ria in mind. And that is: does it sell? The ad­ver­tis­ing in­dus­try is not in a great place at the mo­ment. And for me one of the only ways it is go­ing to re­gain the re­spect and bud­gets of clients is by show­ing that the work we do ac­tu­ally at some point leads to con­sumers buy­ing more of what­ever it is we are try­ing to sell.

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