FP7 helps McCann top Effies list and Coca-Cola is leading brand
The 2019 Effie Index was unveiled last month – and Coca-Cola reigns supreme. FP7 McCann Dubai was the second-highest ranked agency office, helping McCann Worldgroup maintain its top network ranking.
FMCG/CPG, fast food and beverage companies dominated this year’s list, which annually ranks the companies behind the most effective marketing communications ideas from around the world.
Additionally, it highlights the top 20 most effective individual agency offices, representing effective teamwork from 12 countries.
“Despite the pace and rate of change that we are experiencing as an industry, effectiveness remains at the heart of everyone’s business objectives,” said Effie Worldwide CEO, Traci Alford.
“The marketers ranked in this year’s Effie Index have achieved great results against challenging business goals and continue to raise the global gold standard of marketing effectiveness. On behalf of Effie Worldwide, I offer my sincere congratulations to the top ranked teams.”
Unilever, Coca- Cola, WPP, McCann Worldgroup, Sancho BBDO and Jung von Matt topped the lists in their respective categories. Highlights from each Effie Index ranking are as follows: Unilever, Nestlé, The Coca-Cola Company, McDonald’s and Procter & Gamble. Coca-Cola, McDonald’s, Vodafone, KFC, Ikea. WPP, Omnicom, IPG, Publicis Groupe, Dentsu. McCann Worldgroup, BBDO Worldwide, Ogilvy, Wunderman Thompson, DDB Worldwide. Sancho BBDO (Bogotá), FP7/DXB (Dubai) McCann Worldgroup (New Delhi), Ogilvy (Mumbai), DDB Group (Auckland). Jung von Matt (Hamburg), Interaction (San José, Costa Rica), Special Group (Auckland), Medulla Communications (Mumbai), Rafineri (Istanbul).