PENCIL CASES
HOW REGIONAL AGENCIES FARED AT THE D& AD AWARDS.
The region has taken home five Wood Pencils and 18 shortlists from the Design and Art Direction (D&AD) Awards in London. One victorious chief creative officer called the show “the Champions League final of advertising”.
All the Pencils (the D&AD’s trophies are pencil-shaped) were won by UAE-based agencies, while Egypt got two shortlists and Saudi Arabia was a contender once.
FP7 McCann Dubai won a Wood Pencil in the Integrated category for its Al Umobuwah: Putting ‘Mum’ into ‘Parenthood’ campaign for Babyshop. The same campaign was shortlisted in the Use of Integrated and Design/Brands categories.
TBWA/Raad’s Highway Gallery for Louvre Abu Dhabi won a Wood Pencil for Innovative Use of Radio and Audio, and was shortlisted in Use of Radio and Audio, Use of Press and Outdoor, and Out-Of-Home.
Impact BBDO won two Wood Pencils with its Mutilated Words work for 28 Too Many. These were in the Posters and Direct Response/ Press & Poster categories.
The same agency was shortlisted for La Libanaise Des Jeux’s The Blank Edition in Out-Of-Home, Creative Use of Media and Advertising/ Brand. And again for The Toxic Flag in Installation Design, for The Waste Management Coalition.
VMLY&R won a Wood Pencil with One Art for the Interreligious Council in Bosnia & Herzegovina in the Public Service Poster Advertising category. The campaign was also shortlisted in Poster Advertising Campaigns and in Design/Not for Profit. The same agency and client pairing was shortlisted too for One in the Logos category.
Memac Ogilvy Dubai was shortlisted for Ikea UAE’s Ikea Sömnig in the Press Advertising Inserts & Wraps category. Grey MENA’s Never Gets Old for The Lego Group was shortlisted in the Press Advertising Campaigns category.
DDB Egypt’s Job Interview for Unilever Egypt was shortlisted in Radio Advertising Over 30 Seconds.
Unilever Egypt was also the client for Good People’s Alphabet of Cheering shortlist in the Motion Graphics category.
J. Walter Thompson made it to the shortlist in Casting for Film Advertising with What Are We Allowing? for Saudi Telecom Company.