TOP 10 DIGITAL AND SOCIAL CAMPAIGNS
1 KFC Scroll Thru
Agency: Memac Ogilvy The KFC Scroll Thru is like a drivethrough but right in your social feed – with drive-through window, menu and dedicated employees included. 2 COCA-COLA Bel Offside
Agency: J. Walter Thompson Coca- Cola Offside was broadcast live on Facebook during select football matches, with female sports influencers providing live play-byplay analysis, stats and storylines. 3 CITY CENTRE
Street View Fashion Show
Agency: MullenLowe Dubai City Centre malls curated the world’s first street-side fashion show available to watch on Google Street View. Shot at Shindagha Corniche, close to City Centre Al Shindagha, the activation used models from among the public. 4 HARDEE’S
El Large
Agency: Hug MENA Hardee’s in Kuwait joined forces with hip-hop artist Daffy to create a music video celebrating ‘living large’ in everything you do. The music video mixed hip-hop beats with the Kuwaiti dialect and was supported by tailored executions across cinema, OOH and online. 5 OREO
Oreo People Agency: Horizon FCB
Production house: Lord & Thomas Horizon FCB used a piece of Google adtech called Vogon to serve 60 ads to people as they searched YouTube. If they searched for football they got an ad with a cricket player; if they searched for pop music they got a tabla. Why? Because, just like them, those guys like Oreos. That’s one thing they have in common. 6 ZURICH
Breast cancer typing test
Agency: Rain Creative You spend hours on a keyboard every day, but have you ever noticed the bumps on the F and J keys? Now think whether you are really paying attention to your body on a regular basis. 7 CHILDREN’S CANCER CENTRE Future Reina Agency: République Beirut Using artificial intelligence, République recreated an eight-year-old cancer patient, Reina, in the future, to show how donations can guarantee an 80 per cent survival rate. 8 BEBELAC Kidstagram
Agency: Horizon FCB Billed as “a toddler takeover of social media”, Bebelac’s posts appeared to be made by the kids of regional influencer mums, with gibberish captions and sloppy camerawork. 9 MAGGI
Without ‘but’
Agency: Publicis Dubai Maggi’s initiative to encourage women to live a healthier life without restraints was relayed on social networks with a hashtag #noexcuses, five stories of women freeing themselves from inhibition, testimonials and recipe tips. 10 BIRKENSTOCK #TheBigBirkenstockCampaign
Agency: DViO Digital To launch footwear brand Birkenstock’s EVA collection, DViO Digital launched an Instagram competition using the platform’s Grid capabilities. People were encouraged to unjumble a puzzle to win a prize.