Armale, Malouf take new roles
Internal promotion to global innovation head for Geometry strategist, while P&G comms manager moves to Schneider Electric.
TALA SHEIKH AMIN has been appointed as client director at search engine optimisation company Bruce Clay MENA. Amin’s career at Bruce Clay MENA began in 2015 as an executive, and she previously occupied the role of social media director at the agency. She will now be overseeing the growth of the agency across all verticals.
ALEX MALOUF has taken up a new role as corporate communications director for Schneider Electric in the Middle East, Africa and Turkey. He was previously with Procter & Gamble for seven years.
Malouf takes on a newly created role at the French energy multinational, reporting to Firdaus Shariff, regional VP of marketing, communications and digital customer experience.
Malouf joined P&G in 2013, serving in the FMCG’s corporate communications team across India, the Middle East and Africa.
“Schneider Electric is a company that has sustainability at its heart, and I’m excited to help the team tell the story of how Schneider Electric is working to support cleaner energy across the region,” said Malouf. “The team are brilliant – they’re creative, fun to work with, and they are open to new ideas – and I’m looking forward to promoting the conversation on how we can all be more sustainable when it comes to how we use energy.”
Mercedes-Benz Cars Middle East has appointed KRISHAN
BODHANI as director of sales and marketing. He has taken over from Andreas Bueckmann. Bodhani started his career with Audi and Volkswagen and held a number of senior roles across sales, marketing, after-sales and product management. He joined Mercedes-Benz UK in 2015 as head of Smart, where he led and developed Smart in the UK to achieve record sales growth in 2015 and record sales in 2016.
CNN International Commercial (CNNIC) has promoted CATHY IBAL to the role of senior vice-president of the EMEA region, based in Paris and reporting to Rani Raad, president of CNNIC.
The new position is an expansion of Ibal’s previous role where she was vicepresident of advertising sales for Middle East, Africa and Southern, Central and Eastern Europe, and was responsible for some of CNN International’s largest commercial partnerships. As senior vice-president, Ibal will now also lead CNN’s commercial teams responsible for the France, Switzerland, Germany, Austria and Belgium markets. Middle East Broadcasting Networks (MBN) has announced the departure of
NART BOURAN, senior vice-president for news, programming and transformation. Bouran will become CEO of International Media Investment (IMI) Holding, based in Abu Dhabi.
IMI’s media brands include The National and Al Ain Media Platform (Al-Ain.com) in Abu Dhabi, The Vision, and a 50 per cent stake in Sky News Arabia, a joint venture with Sky UK, as well as a minority stake in Euronews.
Bouran headed Sky News Arabia when it launched in 2012. Geometry Global, WPP’s creative commerce agency, has promote ROY ARMALE to global chief innovation officer, tasked with re-engineering and embedding a leading-edge platform and tools to enable the delivery of Geometry’s ‘Living Commerce’ operating system globally. He will also oversee the agency’s innovation practice, embedding the use of technology into the strategic and creative process to accelerate growth opportunities for clients.
Based in Dubai, Armale has worked for Geometry across the EMEA region. He will remain in the UAE to carry out his worldwide remit. ( He answers more questions on his new role on Campaign’s website.)
Suno1024 FM, part of the Radio Asia Network, has appointed TRENA DORIS as its new brand manager. With previous experience in marketing and creation of innovative content in the television media industry, she is well versed in the business of driving engagement among South Asian audiences.