EMIRATES NATION BRAND FLIGHT UAE001 PROBE TO MARS

To mark the launch of the Hope Probe, Emirates Nation Brand kicked-off a social experiment to spread awareness. The experiment is filmed at Dubai International Airport, where Mars is added to the list of destinations, pinpointing the Emirates’ ambitions towards a bright future and inspiring confidence that nothing is impossible. Starring Emirati content creator; Khalid Al Ameri, the film amassed massive engagement, attracting the attention of local media outlets and TV anchors. The agency was Socialeyez, which worked with the Public Diplomacy Office.