Horizon FCB and sister agency BPN to handle creative and media for DHL Express in MENA
Global logistics and courier firm DHL has appointed Horizon FCB and BPN to manage its creative and media business for the MENA region with focus on the GCC, Egypt and Morocco.
Following a regional pitch that extended over a period of four months, Horizon FCB and BPN emerged as clear winners of the marketing communications for DHL Express. Horizon FCB will lead the group’s relationship with focus on behavioural consumer segmentation and planning, creative and content creation both for new products and for existing ones, while BPN will handle media planning and buying for the same region.
Najwa Raslan, marketing director at DHL Express MENA, said: “We found at Horizon FCB the superior strategic approach and creative product that we were seeking and the strength in creating locally relevant work, taking into consideration the local insights and dialects of each market; BPN also delivered an exceptional media solution for our brief, which are the reasons we chose to move forward with the group.”
Reham Mufleh, general manager of Horizon FCB Dubai and the leader of this relationship, expressed her joy and excitement, and said: “DHL offers an amazing portfolio of innovative services. It is a client at the forefront of its industry, and one that we are proud to partner with. We are keen to play a catalyst role with DHL to create work that challenges the norms, drives awareness and, most importantly, delivers on our objectives.”
Mazen Jawad, president of Horizon Holdings, added: “Never finished and always transforming, we keep evolving and adapting to the future needs of our clients, constantly offering the excellence they are seeking. This has been an exciting pitch with an insightful brief, one that drove the agency group to create outstanding work while having fun.”