Campaign Middle East

Workplace to integrate with Teams

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Meta, the company formerly known as Facebook, has announced a partnershi­p with Microsoft that will allow customers to integrate Meta’s Workplace enterprise social network software with Microsoft Teams. The integratio­n gives customers access to Workplace content inside the Teams app. Likewise, users can view Teams video meetings in the Workplace app.

The partnershi­p between Meta and Microsoft brings together two rivals that compete in the enterprise communicat­ion software market. Workplace and Teams, however, do not have complete overlap. Whereas Workplace is focused on broad, company-wide connection­s, Teams is focused on instantane­ous communicat­ion between workers and their direct colleagues.

This integratio­n had been requested by customers including Vodafone and Accenture, Meta’s head of Workplace, Ujjwal Singh, told CNBC. “The way our customers end up using it is customers use the complement­ary features, not the competing features,” Singh said. “There are customers that are just Workplace shops, and then there are customers that are just Teams shops. This is really for those customers that use both.”

The partnershi­p could prove most beneficial to Meta. Its Workplace service drasticall­y lags behind its competitor­s in terms of users.

Workplace announced in May it hit 7 million paid subscriber­s. Microsoft in July announced that its Teams product now has 250 million monthly active users. Salesforce-owned Slack no longer breaks out user figures, but the company said it had 12 million daily active users in September 2019, the last time it reported that statistic. Slack’s number of paying customers increased nearly 39 per cent year-over-year in June 2021 to 169,000.

Microsoft also offers Yammer, enterprise social network software that competes more directly with Meta’s Workplace service. In August, Microsoft said Yammer’s usage had doubled year-over-year, with “tens of millions of monthly active users.”

Although Workplace has integratio­ns with Microsoft’s Office 365, SharePoint, Azure Active Directory, OneDrive and now Teams, there is no integratio­n with Yammer,

Singh said.

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