Havas Middle East and Impact BBDO take home Grands Prix from Cannes
UAE work has won an unprecedented two Grands Prix at Cannes Lions, with Havas and Impact BBDO picking up the top prizes in Outdoor and Print & Publishing respectively.
The UAE was the only MENA country to win prizes this year, taking home a total of 22 Lions.
The Outdoor Grand Prix went to Liquid Billboard by Havas Middle East, Dubai for Adidas.
“Making brands meaningful by decoding culture and creating outstanding work is our DNA,” said Dany Naaman CEO of Havas Middle East. “I am extremely proud of the immense talent of our teams at Havas Middle East and of our Cannes Lions recognitions. The Grand Prix for OOH is a win for the whole region and an acknowledgement of the power of communications. I’d like to thank our clients for their trust and support, and our teams for their passion and relentless efforts.”
In the Print & Publishing Lions the Grand Prix went to The Elections Edition for An Nahar Newspaper, by Impact BBDO, Dubai, securing a second Grand Prix for the same client.
Dani Richa, Chairman and CEO of Impact BBDO MEA, said, “We are very pleased to see Impact BBDO win a second Grand Prix for An Nahar newspaper at Cannes Lions after having won the first MENA Grand Prix in 2019. This goes to show the importance of consistency and determination for change. The irony is that it’s a Grand Prix in Print & Publishing when there was no printing at all – something that shows that the power of an idea can transcend design.”
As well as its Grand Prix, The Elections Editiion took a Silver in Print & Publishing, a Gold and a Silver in Direct, a Silver in Media, a Silver and a Bronze in Outdoor, and a Bronze in PR.
Liquid Billboard also won a Gold, two Silvers and a Bronze in Outdoor, and a Silver in Media. Another campaign for Adidas by Havas Middle East, I’m Possible Billboards, won a Silver in the Entertainment Lions for Sport category.
Horizon FCB’s Breakdown With Blockchain for Children of Female Prisoners’ Association won Silvers in Creative Commerce, Digital Craft and Media.
TBWA\RAAD won a Silver in Direct with its Chickenstock campaign for KFC. Twitter Feminine Arabic for Twitter won VMLY&R Commerce MENA a Silver in the Social & Influencer category.
The UAE Government Media Office and Galaxy Racer won a Bronze in Media for the Warmest Winter Livestream. Drive2Extremes by Keko for Porsche took a Bronze in Film Craft.
Look out for a full round-up from the Lions in next month’s edition of Campaign Middle East.