Campaign Middle East

MFilterIt launches q-commerce tool, mScanit

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mFilterIt has launched the second phase of its AI-powered solution suite, mScanIt, which allows quick commerce (q-commerce) brands to keep ahead of the game and be the preferred outlet choice for consumers in a crowded online market.

The mScanIt tool helps online retailers keep products at an optimal price, manage stock availabili­ty and safeguard brand reputation by drawing marketplac­e insight for both the brands and their competitor­s so brand custodians know what action needs to be taken to maintain an edge over their competitio­n. With more people shopping online than ever before, and brands feeling increased pressure to offer fast delivery as a core service, mFilterIt says mScanIt is an essential tool for q-commerce brands.

Amit Relan, co-founder and director, mFilterIt said: “The q-commerce sector reported revenue of $100m in 2021 and the ever-growing market is experienci­ng accelerate­d growth due to consumers looking for convenienc­e more than ever. In such a saturated online market, brands need a solution suite like mScanIt to ensure repeat purchases and to ensure consumer satisfacti­on, which is exactly why we created mScanIt.”

The mScanIt tool’s key functions include price scanning and price review across online shopping platforms so brands can keep products at an optimal price, as well as stockout management. mScanIt helps brands forecast and manage stock outs by showing stock availabili­ty daily, weekly, and monthly, with real-time insights, while showing competitor availabili­ty across online marketplac­es. mScanIt also helps brands safeguard their reputation and facilitate replying to and resolving consumer issues in real-time, which is now an essential service for any reputable and trusted online brand.

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