Campaign Middle East - 2023-03-01

• Dubai Lynx announces Khaled AlShehhi as Advertisin­g Person of the Year 2023
• Dentsu launches Dentsu Creative in MENA; merges Denstu MEA, John Brown Media and Isobar into one
• OMG launches TRKKN in the Middle East and hires Badiani
• TALKING RAMADAN
• CREATIVITY IS KING
• ‘‘WE SEE THE EVENT OPERATION DEVELOPING AND IT’S GOING TO BE A BIG PART OF OUR REVENUE IN THE COMING YEARS. KSA IS BECOMING A SIZEABLE OPERATION FOR US.”
• TAKE RAMADAN MARKETING CAMPAIGNS BEYOND DATES AND LANTERNS
• BREAKING THE RAMADAN MOULD
• Ramadan: a new frontier
• UNPROTECTE­D: PEAK SEASON RAMADAN ARABIC DRAMAS
• HOW TO KILL YOUR BRAND IN 29 DAYS
• THE GUIDE TO REACTIVE HOLIDAY CONTENT
• MAKE THIS RAMADAN A TIME FOR CONNECTION, INSPIRATIO­N AND EXPRESSION
• BE AVENGERS, NOT THE LONE RIDER
• MEASURING THE ROI ON BRAND EXPERIENCE­S
• Synergisti­c impact in the marketing world
• Home of Ramadan Content
• DATA OVERLOADED
• Zero-party data
• BRINGING THE MAGIC BACK TO MEDIA
• The opportunit­y for data clean rooms
• Navigating the evolving OOH landscape
• EDITOR’S NOTE
• How Saudi’s youth will be architects of change
• Riding into Saudi Arabia’s new era
• Taking lessons from horses
• Jalaja Ramanunni NOT SO BIG TECH
• Why it’s called a brief
• My door is always open

Campaign Middle East - 2023-02-01

Campaign Middle East - 2023-04-01