WELCOME TO DUBAI LYNX 2024

This year marks the 17th edition of the Dubai Lynx International Festival of Creativity and is the place for MENA’s creative marketing community to network, inspire and learn. Since 2007, the Dubai Lynx Awards have set the creative bar for the MENA region and each year, the winners point to a new direction for the industry and this year will be no exception. Across this year’s awards there will be new categories that recognise excellence in gaming, the metaverse, and that explore the role of sustainability and diversity, equity and inclusion.

The festival is a melting pot where ideas, brands and technology collide. Speakers are influential, innovative and creative experts – made up of creative communications agencies, big brands, advertisers, CMOs and marketers, innovators, platforms and tech companies. Delegates can enjoy a curated programme of content featuring experts from across the spectrum of creativity, on two stages of content, focusing on themes of creative effectiveness, talent & culture, creative risks and AI and innovation.

Attendees will get the chance to explore the many opportunities AI presents for the creative industries with experts Rebecca Bezzina, CEO EMEA and Nick Pringle, Chief Creative Officer EMEA, R/GA. Industry legend Josy Paul will discuss why proving the effectiveness of your creative work is important for both creatives and marketers and how to build a more sustainable marketing industry. Dubai Lynx’s 2023 Advertising Person of the Year, Outstanding Contribution honouree, Khaled AlShehhi, is also part of the strong line-up.