New seafood sup­plier in Mid­dle East

Caterer Middle East - - Ingredient Focus -

The Ir­ish Sea Food com­pany, a joint ven­ture be­tween SeaSource in North­ern Ire­land and Pure Cap­i­tal Part­ners in the UAE, has launched in the Mid­dle East, al­low­ing cus­tomers to pur­chase fresh Ir­ish seafood that has never been frozen.

SeaSource is a mem­ber­ship or­gan­i­sa­tion owned by fish­er­men who have been catch­ing, land­ing and sell­ing their world class seafood from Kil­keel (North­ern Ire­land) since 1853.

Its ethos is based on de­liv­er­ing world class seafood that not only sup­port their fish­er­men, but their fam­i­lies, the lo­cal com­mu­ni­ties and those who work in fish­ing re­lated in­dus­tries.

Pure Cap­i­tal Part­ners is an Abu Dhabi based In­vest­ment Com­pany that part­ners with lo­cal and global busi­nesses seek­ing to ex­pand and or to ac­cess the Mid­dle East re­gion. Its ap­proach to suc­cess is to work di­rectly with the man­age­ment teams to build and grow pros­per­ous com­pa­nies based on qual­ity prod­ucts and the lo­cal mar­ket needs.

Through the Ir­ish Sea Food Com­pany’s ECOM­MERCE plat­form, it sells di­rectly to con­sumers, re­tail, restau­rant, and whole­sale, but with a fo­cus on the B2C chan­nel. Its in­te­grated sup­ply chain means that fish caught in Ire­land are landed, pro­cessed, packed, and air­freighted to Abu Dhabi in less than 36 hours.

Ir­ish Sea Food Com­pany’s core pro­duce are fish which aren’t read­ily avail­able in the UAE like cod, had­dock, hake, and monk­fish, but it also sells sea bass, sea bream, and plaice plus a wide range of mol­luscs.

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