New seafood supplier in Middle East
The Irish Sea Food company, a joint venture between SeaSource in Northern Ireland and Pure Capital Partners in the UAE, has launched in the Middle East, allowing customers to purchase fresh Irish seafood that has never been frozen.
SeaSource is a membership organisation owned by fishermen who have been catching, landing and selling their world class seafood from Kilkeel (Northern Ireland) since 1853.
Its ethos is based on delivering world class seafood that not only support their fishermen, but their families, the local communities and those who work in fishing related industries.
Pure Capital Partners is an Abu Dhabi based Investment Company that partners with local and global businesses seeking to expand and or to access the Middle East region. Its approach to success is to work directly with the management teams to build and grow prosperous companies based on quality products and the local market needs.
Through the Irish Sea Food Company’s ECOMMERCE platform, it sells directly to consumers, retail, restaurant, and wholesale, but with a focus on the B2C channel. Its integrated supply chain means that fish caught in Ireland are landed, processed, packed, and airfreighted to Abu Dhabi in less than 36 hours.
Irish Sea Food Company’s core produce are fish which aren’t readily available in the UAE like cod, haddock, hake, and monkfish, but it also sells sea bass, sea bream, and plaice plus a wide range of molluscs.