Caterer Middle East - - News -


Rove Ho­tels has brought in an in­no­va­tive new way to get its cus­tomers to im­prove their green cre­den­tials, with a pro­gram that sees plas­tic bot­tles swapped for din­ing cred­its at its F&B out­let The Daily.

The scheme will see pa­trons given AED 1 in credit for ev­ery plas­tic bot­tle they hand in at Rove Ho­tels around Dubai, up to a max­i­mum of AED 250.

In­spired by Sheikh Mo­hammed bin Rashid Al Mak­toum’s vi­sion to es­tab­lish sus­tain­abil­ity pil­lars as key com­po­nents of Dubai’s sus­tain­abil­ity jour­ney, Rove Ho­tels — which was re­cently awarded the Green Key eco-la­bel across its ho­tels — is de­ter­mined to make a pos­i­tive en­vi­ron­men­tal im­pact on the com­mu­nity.

The bot­tles col­lected are sent to au­tho­rised and li­censed re­cy­cling spe­cial­ists in the UAE, where the plas­tic is pro­cessed to make a va­ri­ety of use­ful prod­ucts such as buck­ets, tubs and mats.

High­light­ing the sig­nif­i­cance of the re­cy­cling ini­tia­tive, Paul Bridger, cor­po­rate di­rec­tor of op­er­a­tions at Rove Ho­tels, com­mented: “Rove Ho­tels is try­ing to re­duce its en­vi­ron­men­tal im­pact and en­cour­age the habit of re­cy­cling in the com­mu­nity. We hope that be­yond this pro­gramme, we can spark a col­lec­tive feel­ing of re­spon­si­bil­ity so that the pub­lic, our Rovers, as well as our team adapt a more proac­tive ap­proach at home and utilise re­cy­cling points in their ar­eas. Watch this space for fur­ther com­mu­nity and en­vi­ron­men­tal ini­tia­tives from Rove Ho­tels in the fu­ture.”

Na­talie Banks, Man­ager of Azraq, a non-profit marine con­ser­va­tion or­gan­i­sa­tion reg­is­tered with the Com­mu­nity De­vel­op­ment Au­thor­ity in the UAE, said: “With the typ­i­cal res­i­dent in the United Arab Emi­rates us­ing ap­prox­i­mately 450 plas­tic wa­ter bot­tles an­nu­ally, it is great to see Rove Ho­tels fo­cus on re­cy­cling th­ese plas­tic bot­tles in ad­di­tion to al­ready re­mov­ing plas­tic straws from their ho­tels. Ini­tia­tives like this are an im­por­tant step in re­duc­ing plas­tic waste and marine de­bris which are known to have ter­ri­ble con­se­quences to marine en­vi­ron­ments and are prov­ing to also be harm­ful to hu­man health and tourism op­por­tu­ni­ties.”

While the credit re­ceived can­not be traded for cash, it can help Rovers to en­joy The Daily’s wide se­lec­tion of de­li­cious menu of­fer­ings at re­duced prices on the same day that the bot­tles are ex­changed. Re­cy­clers can bring their plas­tic bot­tles to The Daily out­lets at Rove Ho­tels’ lo­ca­tions in Dubai Ma­rina, City Cen­tre, Trade Cen­tre and Health­care City.

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