SUSTAINABILITY STAR OF THE MONTH
ROVE HOTELS SWAPS PLASTIC FOR DINING CREDIT
Rove Hotels has brought in an innovative new way to get its customers to improve their green credentials, with a program that sees plastic bottles swapped for dining credits at its F&B outlet The Daily.
The scheme will see patrons given AED 1 in credit for every plastic bottle they hand in at Rove Hotels around Dubai, up to a maximum of AED 250.
Inspired by Sheikh Mohammed bin Rashid Al Maktoum’s vision to establish sustainability pillars as key components of Dubai’s sustainability journey, Rove Hotels — which was recently awarded the Green Key eco-label across its hotels — is determined to make a positive environmental impact on the community.
The bottles collected are sent to authorised and licensed recycling specialists in the UAE, where the plastic is processed to make a variety of useful products such as buckets, tubs and mats.
Highlighting the significance of the recycling initiative, Paul Bridger, corporate director of operations at Rove Hotels, commented: “Rove Hotels is trying to reduce its environmental impact and encourage the habit of recycling in the community. We hope that beyond this programme, we can spark a collective feeling of responsibility so that the public, our Rovers, as well as our team adapt a more proactive approach at home and utilise recycling points in their areas. Watch this space for further community and environmental initiatives from Rove Hotels in the future.”
Natalie Banks, Manager of Azraq, a non-profit marine conservation organisation registered with the Community Development Authority in the UAE, said: “With the typical resident in the United Arab Emirates using approximately 450 plastic water bottles annually, it is great to see Rove Hotels focus on recycling these plastic bottles in addition to already removing plastic straws from their hotels. Initiatives like this are an important step in reducing plastic waste and marine debris which are known to have terrible consequences to marine environments and are proving to also be harmful to human health and tourism opportunities.”
While the credit received cannot be traded for cash, it can help Rovers to enjoy The Daily’s wide selection of delicious menu offerings at reduced prices on the same day that the bottles are exchanged. Recyclers can bring their plastic bottles to The Daily outlets at Rove Hotels’ locations in Dubai Marina, City Centre, Trade Centre and Healthcare City.