What are the big­gest chal­lenges you face?

Caterer Middle East - - Head-to-head -

Once peo­ple visit us, we're al­ways guar­an­teed a re­turn visit. The main fo­cus is aware­ness and in­creas­ing our reach to help fa­mil­iar

ise GIA to more Dubai res­i­dents and in­ter­na­tional trav­ellers. Our big­gest chal­lenge is vis­i­bil­ity. With the in­flux of com­pe­ti­tion in Dubai, re­ly­ing on the mall foot­fall is not al­ways re­li­able. In­stead, we fo­cus on po­si­tion­ing GIA as a des­ti­na­tion.

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