One man has the ultimate responsibility for ensuring that Capital Hospitality’s food is of the highest quality for each and every event. And with tens of thousands of people pouring through the doors at ADNEC daily for some events, it’s a big undertaking.
Eugene Cartwright has overseen functions for the British royal family and a host of top dignitaries and celebrities, but little can compare with the non-stop pressure that Capital Hospitality faces. Leading up to 1,000 staff at events such as IDEX, and catering to a wide variety of ever-changing functions throughout the year is both challenging and rewarding.
“I am committed to service excellence and I transfer this through mentoring the senior team on a regular basis,” says Cartwright. “Although it is not easy to try and remember everyone’s name, I lead and manage with an open door policy. Interacting with staff gives me a glimpse of their own challenges. Walking through the kitchens some days, especially when major exhibitions are taking place, makes me appreci- ate just how lucky I am to have great motivated people.
“Timeous communication, tight collaboration between the planning and execution team, flexibility and agility in delivery, good logistics management; all contribute towards overcoming the challenges that come with catering for high profile events with tight security and last minute changes, such as IDEX.”
With this year’s Formula One fast approaching, and another fantastic occasion expected, Cartwright reflects on last year’s inaugural event for Capital Hospitality.
He says: “Going into F1 last year was a step into the unknown. Our brief going in from the client was to showcase a ‘wow factor’ with innovative food presentations, live cooking, fine dining, and an upmarket Friday brunch concept that some would say could not be done! They challenged us all and took us to places that have made us stronger as a team. Last year’s lessons learned will make for smoother event and we are looking forward to making it memorable.”