Span­ish beef in­tro­duced to the UAE

Prova­c­uno, Spain’s largest agro-food in­ter-pro­fes­sional as­so­ci­a­tion is be­hind the push into the Mid­dle East

Caterer Middle East - - Supplier News -

Prova­c­uno, Spain’s largest agro-food in­ter-pro­fes­sional as­so­ci­a­tion that rep­re­sents 85% of the beef sec­tor in the coun­try is mak­ing a push to in­tro­duce Span­ish beef into the UAE. As part of a pro­gram called ‘What a Won­der­ful Beef ’ from the Euro­pean Union, Prova­c­uno has hosted sev­eral high pro­file events in Oc­to­ber to cre­ate aware­ness about Span­ish beef.

A group of in­flu­encers in­clud­ing top chefs, blog­gers, and other me­dia from the UAE were in­vited to Spain to visit the farms and pro­cess­ing fa­cil­i­ties be­hind Span­ish beef. With tours around venues through­out the coun­try, they were given the chance to see the full pro­ce­dure from farm to fork and see for them­selves the high stan­dards of care and hy­giene in the process.

Prova­c­uno was also the plat­inum spon­sor of the Span­ish Na­tional Day Din­ner, hosted by the Em­bassy of Spain and the Span­ish Busi­ness Coun­cil held on Oc­to­ber 10, 2018 at Fair­mont Ho­tel Abu Dhabi. The gala event was at­tended by the am­bas­sador of Spain, H.E. An­to­nio Al­varez Barthe, govern­ment of­fi­cials, diplo­mats, me­dia, and in­flu­encers.

Backed by the Euro­pean Union and the Span­ish govern­ment, Prova­c­uno in­tends to open up var­i­ous channels and av­enues for strate­gic al­liances with pro­duc­ers of the meat from Spain. Jose Ra­mon Godoy, In­ter­na­tional Di­rec­tor, Prova­c­uno said: “The Span­ish beef in­dus­try has demon­strated a sig­nif­i­cant rise in the ex­ports within the Euro­pean Union, thanks to the qual­ity of its na­tional prod­ucts. UAE’s global rep­u­ta­tion as an in­ter­na­tional culi­nary hub makes it an at­trac­tive mar­ket for us to in­tro­duce our prod­ucts. Cur­rently, a few Span­ish restau­rants in the city are us­ing our beef. Prova­c­uno’s ef­forts will def­i­nitely pave way for Span­ish beef into all ma­jor restau­rants, super­mar­kets and dis­trib­u­tors in the coun­try.”

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