AN­CHOR FOOD PRO­FES­SION­ALS

The food­ser­vice busi­ness of Fon­terra, cre­at­ing high qual­ity fit-for-pur­pose so­lu­tions for food­ser­vice pro­fes­sion­als

Caterer Middle East - - Supplier News -

Give us a brief about Fon­terra Brands Mid­dle East .

Fon­terra is a global leader in dairy nu­tri­tion and the pre­ferred sup­plier of dairy in­gre­di­ents to many of the world’s lead­ing food com­pa­nies. Our Mid­dle East & Africa busi­ness unit be­gan op­er­a­tions in 1994. To­day we have our head­quar­ters sit­u­ated in Dubai, sup­ply­ing high qual­ity dairy nu­tri­tion to mil­lions of con­sumers and tens of thou­sands of re­tail out­lets and dis­trib­u­tors. We have a trusted port­fo­lio of con­sumer and food­ser­vice brands, in­clud­ing An­chor, Ch­es­dale and An­lene, as well as two man­u­fac­tur­ing sites in Dam­mam, Saudi Ara­bia, and Ad­dis Ababa, Ethiopia. Ev­ery day we have a team of more than 350 staff work­ing hard to de­liver the best dairy nu­tri­tion to over 30 coun­tries in the re­gion. .

Where does An­chor Food Pro­fes­sion­als op­er­ate in the Mid­dle East?

In the Mid­dle East & Africa, we are the pre­ferred choice for but­ter, cheese and UHT creams by pro­fes­sional chefs from more than 2,000 food and bev­er­age es­tab­lish­ments, in­clud­ing restau­rants, quick-ser­vice restau­rants and bak­eries. We are fo­cused on work­ing along­side our cus­tomers in their busi­nesses, to help im­prove their prod­ucts and grow their busi­ness – from front of house pre­sen­ta­tion, pric­ing and pro­mo­tion, to in­tro­duc­ing so­lu­tions that im­prove pro­duc­tiv­ity, in­crease yield, re­duce wastage, en­hance taste and de­liver ex­cit­ing menu op­tions.

What is the brand phi­los­o­phy?

At An­chor Food Pro­fes­sion­als, our phi­los­o­phy is sim­ple: we iden­tify our cus­tomers’ needs and then pro­vide the part­ner­ship and sup­port needed to ful­fil them. This ap­proach is what pushes us above and be­yond the role of sup­plier and turns us into a real part­ner in­stead.

What’s unique about the An­chor range of prod­ucts?

An­chor Food Pro­fes­sion­als are ded­i­cated to in­no­vat­ing world­class dairy prod­ucts, made us­ing milk from pas­ture-fed cows on the clean, green fields of New Zealand. Our prod­ucts are fit for pur­pose – spe­cially de­signed to meet our cus­tomers’ unique needs, and to per­form in the world’s busiest food­ser­vice kitchens. Our deep un­der­stand­ing of the cat­e­gories we op­er­ate in has helped us build a port­fo­lio of high­qual­ity prod­ucts that help our cus­tomers’ stand out from the rest. Our prod­ucts have been specif­i­cally en­gi­neered to rise to the unique de­mands of the food­ser­vice kitchen en­vi­ron­ment and are used and trusted in food­ser­vice kitchens all over the world.

Why should cus­tomers use An­chor?

The An­chor Food Pro­fes­sion­als team have a deep un­der­stand­ing of the busi­ness of food. Highly trained and ex­pe­ri­enced chefs are based in all our ma­jor mar­kets, hard at work in re­search and de­vel­op­ment fa­cil­i­ties and spe­cial­ist An­chor Food Pro­fes­sion­als kitchens. They are al­ways re­fin­ing and im­prov­ing our prod­ucts, work­ing on menu and dis­play ideas and help­ing train our team.

What’s An­chor’s po­si­tion on sus­tain­abil­ity?

Food is at the cen­tre of many sus­tain­abil­ity chal­lenges fac­ing the world. There is grow­ing con­cern re­gard­ing global food se­cu­rity and nu­tri­tion and we be­lieve, like many, that the world­wide food sys­tem must shift from be­ing part of the prob­lem to be­com­ing a greater part of the so­lu­tion. Dairy has an es­sen­tial nu­tri­tional role to play in bal­anced and healthy di­ets glob­ally. It makes a ma­jor con­tri­bu­tion to economies, in­come and em­ploy­ment, sup­port­ing the liveli­hoods for an es­ti­mated one bil­lion peo­ple. At Fon­terra, we be­lieve sus­tain­able dairy­ing re­quires work­ing within the en­vi­ron­men­tal con­straints of the land to har­ness its pro­duc­tive value, cre­at­ing sus­tain­able liveli­hoods while meet­ing the so­cial and en­vi­ron­men­tal ex­pec­ta­tions of com­mu­ni­ties and cus­tomers to de­liver high qual­ity prod­ucts. Our fo­cus as a Co-op­er­a­tive is on three key pil­lars:

• Nu­tri­tion – im­prov­ing health and well­be­ing through the prod­ucts and ser­vices we de­liver. • En­vi­ron­ment – achiev­ing a healthy en­vi­ron­ment for farm­ing and so­ci­ety. • Com­mu­nity – de­liv­er­ing pros­per­ity for our farm­ers and wider com­mu­ni­ties.

How can cus­tomers con­tact you?

T: +971 4 3388549 E: an­chor­food­pro­fes­sion­als­[email protected]­terra.com W: www.an­chor­food­pro­fes­sion­als.com

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