Innovation centre to improve F&B production opens
The Innovation and Reliability Centre will aim to improve product packaging
SIG Combibloc Obeikan (SIG CBOB) has launched a new creative space i n Dubai in a bid to revolutionise the way food and beverage products are packaged and delivered to customers.
The Innovation and Reliabilit y Centre opened in Dubai Silicon Oasis at the start of November as SIG CBOB looks to adapt to t he changing behaviour and expectations of consumers by delivering solutions which combine state of the ar t technolog y, connec tiv it y, and smart packs.
SIG CBOB COO Abdelghany Eladib said: “Our understanding of our customers’ needs goes beyond products and technolog y. We solve cus- tomer problems and offer new possibilities through an i ntel l i gent, hol ist ic over view of their business needs.
“This ensures we consistently prov ide end-toend solutions that add real value for our customers now and in the future. We have developed three segments that speak to the core challenges of our customers — product innovation and differentiation; connected pack s; and smar t factor y.
“This framework allows us to express who we are as a company today. And, more impor tantly, the value we bring to our customers and consumers, demonstrating our core capabilities and the solutions we prov ide.”
Samuel Sigrist, CFO, SIG; Abdallah Obeikan, CEO, Obeikan Investment Group; Abdelghany Eladib, Chief Operating Officer at SIG CBOB; and Rolf Stangl, CEO, SIG.