In­no­va­tion cen­tre to im­prove F&B pro­duc­tion opens

The In­no­va­tion and Re­li­a­bil­ity Cen­tre will aim to im­prove prod­uct pack­ag­ing

Caterer Middle East - - Supplier News -

SIG Com­bibloc Obeikan (SIG CBOB) has launched a new cre­ative space i n Dubai in a bid to rev­o­lu­tionise the way food and bev­er­age prod­ucts are pack­aged and de­liv­ered to cus­tomers.

The In­no­va­tion and Reli­a­bilit y Cen­tre opened in Dubai Sil­i­con Oa­sis at the start of Novem­ber as SIG CBOB looks to adapt to t he chang­ing be­hav­iour and ex­pec­ta­tions of con­sumers by de­liv­er­ing so­lu­tions which com­bine state of the ar t tech­nolog y, con­nec tiv it y, and smart packs.

SIG CBOB COO Ab­del­ghany Eladib said: “Our un­der­stand­ing of our cus­tomers’ needs goes be­yond prod­ucts and tech­nolog y. We solve cus- tomer prob­lems and of­fer new pos­si­bil­i­ties through an i ntel l i gent, hol ist ic over view of their busi­ness needs.

“This en­sures we con­sis­tently prov ide end-toend so­lu­tions that add real value for our cus­tomers now and in the fu­ture. We have de­vel­oped three seg­ments that speak to the core chal­lenges of our cus­tomers — prod­uct in­no­va­tion and dif­fer­en­ti­a­tion; con­nected pack s; and smar t fac­tor y.

“This frame­work al­lows us to ex­press who we are as a com­pany to­day. And, more im­por tantly, the value we bring to our cus­tomers and con­sumers, demon­strat­ing our core ca­pa­bil­i­ties and the so­lu­tions we prov ide.”

Sa­muel Si­grist, CFO, SIG; Ab­dal­lah Obeikan, CEO, Obeikan In­vest­ment Group; Ab­del­ghany Eladib, Chief Op­er­at­ing Of­fi­cer at SIG CBOB; and Rolf Stangl, CEO, SIG.

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