MOKA GENERAL TRADING
Moka General Trading general manager Sheryl Maxwell tells us how the brand is using almost 30 years of experience to benefit consumers in the UAE
Can you give us a brief about Moka and its history?
Moka General Trading LLC was established in Dubai in 1990 and is the supplier of high quality products and services in the United Arab Emirates. We are the agent and/or sole distributor of renowned brands with specialisation on Neuhaus chocolate, coffee, and single-serve coffee machines. We supply our products and services to the retail, horeca, and corporate clients. We also operate our own retail store, Neuhaus, at The Dubai Mall. Moka General Trading LLC is an ISO certified company.
Where does Moka operate?
Moka operates in the United Arab Emirates.
Can you tell us about some of the brands you distribute?
Moka is the exclusive distributor of Neuhaus chocolate and agent of Caffitaly in the United Arab Emirates.
What new brands and products have you brought to market recently?
We continuously introduce new and limited-edition products multiple times a year with a special highlight on seasonal chocolates. Our Neuhaus Maître Chocolatier produces special edition chocolates that truly highlights our expertise, know-how and exceptional quality.
Recently, we have launched Neuhaus Coffee & Pralines Collection which is inspired by the long standing Belgian tradition when it comes to coffee and chocolate. Our maître chocolatier has developed the Neuhaus Coffee & Pralines Collection with six contemporary pralines that pair perfectly with coffee. The pralines are made of singleorigin cocoa from Brazil and Colombia: two leading cocoa and coffee destinations which each form a tasting flight, a ritual where you taste three pralines in the right order — from delicate to intense — for the full tasting experience.
In addition, we have introduced three new truffles inspired by famous Belgian ingredients: waffle, speculoos, and hops.
This month, we are launching The Neuhaus Holiday Limited Edition range in honour of our Irrésistible Caprice that was introduced exactly 60 years ago, for the 1958 Brussels World Expo. To honour this legendary praline, our mâitres chocolatiers composed three new Irrésistibles, reinventing world famous desserts. Luscious tiramisu, warming apfelstrudel, and rich cheesecake — by capturing the timeless attraction of these classics in our Les Irrésistibles, this limited edition is the perfect beginning or ending of a delicious holiday gathering.
What is Moka’s philosophy?
Moka is committed to providing exceptional products and services to the UAE market. Each and every business is unique on its own — it has its own concept, requires specific need, functionality, and suitability to the budget. We work on this principle in providing advice to our clients. We work hand-in-hand in determining the needs and specification which results in long-lasting business relationship that is based on trust, loyalty, and professionalism.
What makes Moka stand out from other distributors
Quality is something that matters a lot to Moka. This is the heart of our business and we endeavour to provide our products and services to the hospitality industry that truly cares about their clients as much as we do. When we bring in a product, we make sure that this product is one of the best in the market. Our brand, Neuhaus, is over 160 years old. Neuhaus is the inventor of the original Belgian chocolate — Belgian pralines. Our Neuhaus chocolates are imported from Belgium, uses only the f inest, freshest, and non-gmo ingredients. Neuhaus is also a supplier to The Royal Court of Belgium. In addition, our Caff italy coffee is enjoyed by some of the most prominent clients in the UAE. It is also to note that Moka General Trading LLC is committed to best practices and excellence.
How can customers get in contact with you?
T: +971 4 379 0512 E: [email protected]trade.com W: www.mokatrade.com