Moka Gen­eral Trad­ing gen­eral man­ager Sh­eryl Maxwell tells us how the brand is us­ing al­most 30 years of ex­pe­ri­ence to ben­e­fit con­sumers in the UAE

Caterer Middle East - - Supplier News -

Can you give us a brief about Moka and its his­tory?

Moka Gen­eral Trad­ing LLC was es­tab­lished in Dubai in 1990 and is the sup­plier of high qual­ity prod­ucts and ser­vices in the United Arab Emi­rates. We are the agent and/or sole dis­trib­u­tor of renowned brands with spe­cial­i­sa­tion on Neuhaus chocolate, cof­fee, and sin­gle-serve cof­fee machines. We sup­ply our prod­ucts and ser­vices to the re­tail, horeca, and cor­po­rate clients. We also op­er­ate our own re­tail store, Neuhaus, at The Dubai Mall. Moka Gen­eral Trad­ing LLC is an ISO cer­ti­fied com­pany.

Where does Moka op­er­ate?

Moka op­er­ates in the United Arab Emi­rates.

Can you tell us about some of the brands you dis­trib­ute?

Moka is the ex­clu­sive dis­trib­u­tor of Neuhaus chocolate and agent of Caf­fi­taly in the United Arab Emi­rates.

What new brands and prod­ucts have you brought to mar­ket re­cently?

We con­tin­u­ously in­tro­duce new and lim­ited-edi­tion prod­ucts mul­ti­ple times a year with a spe­cial high­light on sea­sonal choco­lates. Our Neuhaus Maître Cho­co­latier pro­duces spe­cial edi­tion choco­lates that truly high­lights our ex­per­tise, know-how and ex­cep­tional qual­ity.

Re­cently, we have launched Neuhaus Cof­fee & Pra­lines Col­lec­tion which is in­spired by the long stand­ing Bel­gian tra­di­tion when it comes to cof­fee and chocolate. Our maître cho­co­latier has de­vel­oped the Neuhaus Cof­fee & Pra­lines Col­lec­tion with six con­tem­po­rary pra­lines that pair per­fectly with cof­fee. The pra­lines are made of sin­gle­o­ri­gin co­coa from Brazil and Colom­bia: two lead­ing co­coa and cof­fee des­ti­na­tions which each form a tast­ing flight, a rit­ual where you taste three pra­lines in the right or­der — from del­i­cate to in­tense — for the full tast­ing ex­pe­ri­ence.

In ad­di­tion, we have in­tro­duced three new truf­fles in­spired by fa­mous Bel­gian in­gre­di­ents: waf­fle, specu­loos, and hops.

This month, we are launch­ing The Neuhaus Hol­i­day Lim­ited Edi­tion range in hon­our of our Ir­ré­sistible Caprice that was in­tro­duced ex­actly 60 years ago, for the 1958 Brus­sels World Expo. To hon­our this leg­endary pra­line, our mâitres choco­latiers com­posed three new Ir­ré­sistibles, rein­vent­ing world fa­mous desserts. Lus­cious tiramisu, warm­ing apfel­strudel, and rich cheese­cake — by cap­tur­ing the time­less attraction of these clas­sics in our Les Ir­ré­sistibles, this lim­ited edi­tion is the per­fect begin­ning or end­ing of a de­li­cious hol­i­day gath­er­ing.

What is Moka’s phi­los­o­phy?

Moka is com­mit­ted to pro­vid­ing ex­cep­tional prod­ucts and ser­vices to the UAE mar­ket. Each and ev­ery busi­ness is unique on its own — it has its own con­cept, re­quires spe­cific need, func­tion­al­ity, and suit­abil­ity to the budget. We work on this prin­ci­ple in pro­vid­ing ad­vice to our clients. We work hand-in-hand in de­ter­min­ing the needs and spec­i­fi­ca­tion which re­sults in long-last­ing busi­ness re­la­tion­ship that is based on trust, loy­alty, and pro­fes­sion­al­ism.

What makes Moka stand out from other dis­trib­u­tors

Qual­ity is some­thing that mat­ters a lot to Moka. This is the heart of our busi­ness and we en­deav­our to pro­vide our prod­ucts and ser­vices to the hos­pi­tal­ity in­dus­try that truly cares about their clients as much as we do. When we bring in a prod­uct, we make sure that this prod­uct is one of the best in the mar­ket. Our brand, Neuhaus, is over 160 years old. Neuhaus is the in­ven­tor of the orig­i­nal Bel­gian chocolate — Bel­gian pra­lines. Our Neuhaus choco­lates are im­ported from Bel­gium, uses only the f in­est, fresh­est, and non-gmo in­gre­di­ents. Neuhaus is also a sup­plier to The Royal Court of Bel­gium. In ad­di­tion, our Caff italy cof­fee is en­joyed by some of the most prom­i­nent clients in the UAE. It is also to note that Moka Gen­eral Trad­ing LLC is com­mit­ted to best prac­tices and ex­cel­lence.

How can cus­tomers get in con­tact with you?

T: +971 4 379 0512 E: [email protected]­ W: www.moka­

Sh­eryl Maxwell

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