Caterer Middle East - - Brand View -

For Nescafé, the cof­fee story starts with the cof­fee plant. Each cof­fee cherry is hand­picked by one of the over one mil­lion farmers they work with across the globe. This time con­sum­ing process en­sures the best qual­ity as the un­ripe cher­ries are left on the branch to be picked later.

Once the beans are ex­tracted from these cher­ries, they are roasted. With 70 years of ex­pe­ri­ence Nescafé has mas­tered the tem­per­a­ture and time it takes to bring out the flavour and aroma of the bean. It closely mon­i­tors the roast­ing of the beans as even a few sec­onds can make a world of dif­fer­ence to the end cup.

But for Nescafé, cre­at­ing great cof­fee is more than just pro­vid­ing the best qual­ity in a cup. It places value on cof­fee that’s made with re­spect to the en­vi­ron­ment and to peo­ple.

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